There is a perfect mobile marketing storm brewing that your organization needs to get in touch with right now if you want to take advantage of it. The CNET website points out that 4G download speeds are the fastest cellular access speeds the world has ever seen and the 4G networks around the world are growing. With smartphone services getting faster and screen sizes getting bigger, it is time for your company to get ready for the mobile video ad explosion.
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Mobile Advertising Is Growing
If you want to see just how much mobile advertising is growing, then all you need to do is look at the growth of Facebook in the last 12 months. In the second quarter of 2014, Facebook’s advertising revenue was an astonishing $2.91 billion dollars. It is a number that exceeded Wall Street expectations by $100 million dollars.
It was mobile advertising that drove Facebook’s success. According to Techcrunch.com, 62 percent of Facebook’s advertising revenue is from mobile advertising. The monthly mobile user count for Facebook grew by almost six percent from the first quarter to the second quarter of 2014, which means that mobile advertising revenue is growing at a steady clip.
The Screen Sizes Are Getting Bigger
According to PC World, Samsung, HTC, Nokia and Apple have all increased the sizes of their smartphone screens. Not only have those screens gotten bigger, but the resolutions have also been improved. Apple and Samsung have also worked on delivering clear, stereo sound that makes it easy to hear a video without using earbuds.
PC World comments that phones with screens of four inches and smaller are all but a thing of the past. As large as the newer screens may be, the industry expects the screens to get even larger and the images to get clearer. There is also a move towards creating real stereo sound for all smartphones in the very near future, which would make videos much easier to enjoy.
Now… The Perfect Storm
The download speeds are getting faster, the screens are getting larger, the sound is getting better and mobile advertising revenues are skyrocketing. The perfect storm for mobile video advertising has begun and it is going to grow quickly.
According to eMarketer.com, spending on mobile video advertising will jump from $924.9 million in 2014, up to $2.69 billion in 2017. With a growth rate that is expected to triple revenues in only three years, it is easy to see why now is the time to get involved in mobile video advertising and take full advantage of everything that it has to offer.
Digital advertising experts understand the power of mobile advertising. The growth in mobile advertising revenue is impossible to ignore. But as mobile technology continues to grow, there are plenty of new frontiers for proactive marketing experts to take advantage of. The growth that is expected in mobile video advertising over the next few years makes it impossible to ignore the perfect advertising storm that is brewing in mobile marketing.