Talent Acquisition Week brings sourcing, recruiting, and employer branding strategies together to provide you with the most comprehensive learning experience. And this year was no different. We were honored to be sponsoring and participating in this years event. Watch Megan Conahan, EVP, Direct Agents and Terry Baker, CEO at PandoLogic, dynamic fire side chat from the event where they demystified programmatic job advertising and how it works to enhance modern talent acquisition strategies.
We joined forces with Hr.com to sponsor and participate in their event on Diversity and Inclusion. We will be hosted a webinar discuss the importance of diversity at the top of the funnel. Our VP of Marketing, Jenn Ravalli, dived into the dimensions of diversity and how they directly impact your business,
how to properly target diverse candidates at the top of the funnel, and how to use data impact and take action on DE&I efforts. See a recording of the event here!
Today, around 95% of CMOs are utilizing programmatic advertising to further expand their brand but only 5% of CHROs use it as a part of their recruitment marketing strategy. It’s time for HR to catch up. The similarities between HR and Marketing are striking. The topic of which has been cause for some major dialogue in the industry for years now. Both functions are tasked with attracting people to a business to aid its growth. HR focuses its efforts in bolstering a company’s workforce whereas Marketing tends to focus primarily on revenue expansion. HR professionals have long since adopted Marketing practices to attract and retain new talent. More and more HR professionals are immersing themselves into building employer brands, uncovering new channels and media to engage talent all while fixated on their data to drive decisions. However, there remains one avenue Marketers have been faster to adopt ahead of their HR counterparts: programmatic advertising. In this webinar, we’ll take a closer look into the transformation of advertising via programmatic. We’ll hear from an advertising industry expert that will lead us through the evolution of programmatic and its benefits to finally help us answer the age-old question, “What do marketers know that we don’t?” Learn how programmatic fills in the cost and time gaps that traditional advertising tends to bring. Then we will zero in on how HR can reap similar benefits. Finally, we’ll showcase the industry’s future and how the job advertising market will transform as adoption of programmatic grows. Check out the recording here…
Programmatic job advertising can dramatically improve talent acquisition efforts by increasing job ad performance and maximizing ROI on recruitment spend. Companies that use programmatic job advertising also see improvements in campaign effectiveness, streamlined advertising efforts, vendor management, and diversity sourcing. According to Aptitude Research, 1 in 2 companies are increasing their investment in programmatic this year. If you are new to programmatic or looking to increase your investment this year, this webinar will serve as a guide. Chad Sowash and Madeline Laurano will share new research on the current state of programmatic and will help companies at any stage of their journey to a more effective approach to job advertising and recruitment marketing.
HRTech is the premier event for HR technology and we could not be more excited to sponsor the spring event. Madeline Laurano from Aptitude Research will be debuting her recent research on programmatic job advertising and we have a few other surprises in store. Stop by our virtual booth, say hi to one of our team members, check out our raffle and prize, and while you there learn a bit more about how we can help you save time and money on your job advertising. Join us!
We are so excited to be partnering with Rally Recruitment Marketing once again on this one of a kind Virtual Bootcamp. Join us as industry experts teach how to use the latest social media analytics and programmatic job advertising analytics to help shape your recruitment marketing strategy and decisions. You do not want to miss this event!