Frustration abounds with traditional job advertising models, given its expensive, inefficient and, most times, ineffective results. These older approaches assume that already stretched recruiters have the time and skills to negotiate, purchase and monitor job advertising investments across a range of job sites, making it no surprise that the ROI is low. In sharp contrast, programmatic job advertising enables companies to re-direct their existing job advertising budgets to modern technology-driven models that provide immediate improvements.
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