The local newspaper’s lock on the local employment market has been shaken by an onslaught of online employment boards and national employment websites that claim to offer better employment services. The truth is, with help from experts like RealMatch, your local newspaper can use its companion websites to generate new revenue from employment advertising and regain control of the local employment market.
Allow Local Employers A Voice
The Entrepreneur website talks about the manner in which radio stations and newspapers get creative to compete with various online outlets that tend to take traffic away. One method that works in radio can also help your local newspaper and its websites to grab control of the local employment market and generate more revenue.
You should make room for local employers to offer advice to job hunters and give recruiters the information they need to find quality employment candidates. This could be in the form of a weekly article from a local business expert, or it could be an interactive message board that you add to your site. When you give local businesses a voice in determining what kind of employment candidates you get, then you will find more businesses interested in advertising in your employment section.
Outsource Some Of Your Employment Services
RealMatch has developed a program that efficiently brings local employers together with potential employment candidates using a proprietary job matching program. This can bring significant value to your employment services and attract new advertisers, as well as a whole slew of new employment candidates as well.
It is important to remember that the quality employment candidates will use your service if they feel that it increases their chances of getting a good job. When the number of quality candidates on your site increases, then the number of potential employers will increase as well. This is how improving your job hunting services through RealMatch can grow your employment advertising revenue.
Utilize Resources From Around The World
The next great employee for one of your local employers could be sitting in their home halfway around the world just looking for an opportunity to make a move and get a jump on their career. A service like RealMatch can help you to utilize an immense database of potential employment candidates to help your local employers to find the talent they need.
These days, employment candidates often welcome the idea of moving to a new city to take the next step in their careers. With the right kind of database program, your local paper can become an invaluable resource to local employers.
Go Mobile
If your newspaper’s website does not have a mobile app specifically designed for the employment section, then you are missing out on a lot of great opportunities to drive revenue. More people are accessing their Internet data through their mobile computing devices and if your employment site does not have a robust mobile app, then you are denying yourself a considerable amount of revenue from your employment advertising.
To many local newspapers, it can seem like competition from national and local online employment job boards is making it difficult to grow their own advertising revenue from their employment sections. But with the right approach, any local newspaper can turn their employment section into a significant supplier of advertising revenue.