It’s no secret that local newspapers have been using the power of their brand to co-sponsor or fully sponsor local conferences and trade shows. By sponsoring local events, newspapers generate extra revenue and expand their influence. But as print advertising continues to decline and digital advertising struggles to make up the difference, many papers are finding that seminars and trade shows are great ways to make up lost revenue.
There has been a rise in the number of events sponsored by local newspapers, as well as innovation involved in creating new events that appeal to readers. Many local newspapers have partnered with One Day University to offer a unique educational experience for their readers that is turning into a popular way to generate revenue.
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What Is One Day University?
One Day University is a program that presents renowned educators giving one day classes on specific topics. There are no tests or quizzes, and there are no lab requirements. One Day University focuses on hiring the best educators in their field, regardless of tenure or whether or not the educators have published important papers. The key element for One Day University is to hire educators that offer invigorating and exciting presentations, while educating the audience at the same time.
How Do Local Newspapers Fit Into This?
Local newspapers have noticed that subscription revenue has risen significantly over the past few years, which indicates that their readers want good information. As local newspapers attempt to close the revenue gap caused by the decline in print advertising, they are finding that these one day college-level classes appeal to their readers and the audiences are growing.
The Big Boys Are Getting Involved Too
According to MediaPost.com, newspaper publishers such as The Wall Street Journal and Boston Globe see the value in what One Day University has to offer and these big newspapers are getting involved as well. As more large regional and national newspapers get involved in these new types of seminars for readers, it is likely to help the One Day University classes to catch on with other papers throughout the country.
These types of mutually beneficial relationships with seminar and trade show providers are going to become more popular as more newspapers look to increase revenue. In an age where people prefer to stare at their phones instead of talking to each other, newspapers are finding that live events are becoming extremely popular.
By appealing to the need for readers to learn through the use of One Day University, newspapers all over the country are starting to fill conference rooms and meeting halls with people who want to see what they can learn from a college-level educator in just one day. As this program becomes more popular, we can expect to see newspaper publishers offering more live events to generate desperately needed revenue.
George N Root III is a professional freelance writer who has expertise in topics such as Internet marketing, business, advertising, and personal finance.