Publishers love infographics because they are visual representations of information that bring in a lot of web traffic. If you want your infographic to be effective, then you need to understand the elements that go into creating a visual presentation of information that people can both enjoy and use as a resource. It is not as easy as it sounds, but the results that come from utilizing a good infographic make creating them well worth the effort.

SEE ALSO: The Publisher’s Guide to Programmatic Advertising

The Right Kind Of Graphic

According to the Visually blog, the right type of graphic is critical in creating an effective infographic. If you are trying to create a sense of urgency, then using a rolling meadow and happy clouds is not going to work. Urgent infographics need urgent images, just like happy infographics need happy images. Spend some time understanding the tone of your infographic and choose the right images to present your information.

The Right Type Of Chart

There is such a thing as being too clever with an infographic, and being too clever could mean that your audience misses your point. While vector graphs with multi-colored lines look impressive, they can also be difficult to follow if you have a lot of information to convey. Try out a few different chart looks before you decide if your information looks better as a pie chart, a bar graph or the always impressive vector graph.

Use Only Relevant Information

Tech.co reminds us that sometimes too much information can make your infographic confusing. The only information that should appear on your infographic is the information that makes your point loud and clear. If you keep adding information that looks impressive but gets off the point, then your infographic becomes a mish-mash of pictures, words and numbers that has no meaning to your audience.

Plan It Out First

Many publishers who are putting together their first infographic will start creating a collage of images, charts and text that will often look confusing. A good infographic has a flow to it that allows your audience to follow your argument and understand your point. Before you actually start putting your infographic together, experiment with designs drawn on paper to help you get an idea of what you want the infographic to look like, and what you will need to get your point across.

With digital publishing, images and videos tend to be very popular among a broad range of audiences. A publisher who wants to educate their audience should consider using an infographic that presents vital information in an entertaining format. The key to a good infographic is to plan it out before you start creating it and use visual elements that enhance the point you are trying to make. Once you get the hang of making good infographics, you can start to include them in your content and benefit from the potential for a good infographic to go viral.

How can publishers determine the potential their infographic has to go viral?