Is Your Site as Mobile-Friendly as it Needs to Be?

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In what many web experts consider to be the ultimate sign that mobile computing has become a huge factor in delivering online information, Google has announced that it will be updating its algorithms to address many of the aspects of mobile websites that users deem to be important. If your online publishing website is not prepared for the changes that will be taking place in late April, 2015, then you could find your mobile website falling further and further down on the search results pages and that will cost you money.

SEE ALSO: 3 Digital Trends For Publishers

It Is A Page By Page Process

According to CIO Magazine, website owners need to be aware that every page on their mobile website needs to meet Google’s new standards if they want their entire site to move up in the rankings. When Google’s new algorithm kicks in, it will search every page on your mobile website and elevate those pages that meet the new criteria in search results, while demoting pages that do not meet the new guidelines.

The obvious issue here is that you want your entire website to be accessible to as many people as possible and this new algorithm will prevent some of your pages from being seen if they do not comply. That is why it is in your best interests to understand the new algorithm and make sure that your entire mobile website meets the new criteria.

Details, Detail, Details

Website owners may find the new criteria a bit frustrating at first because Google is forcing website owners to address issues that have been challenges for years. For example, SearchEngineLand.com says that text which is too small to read will be a strike against your mobile website. That means that you will probably have to rethink your content strategy and devise ways to deliver content that users can actually read.

Another detail that website owners will need to address is the need for good coding on all of their mobile website pages. The standards and features for mobile websites are constantly changing, but Google is insisting that all mobile websites utilize the proper coding in order to be indexed and accessible. This could mean that many online publishers will have to go through their mobile sites and make some major updates.

It used to be that having a mobile website with some text on it was perfectly acceptable. When smartphones became more robust, mobile websites had to adjust by being able to offer professional looking sites that had an array of features. But now Google has decided that mobile websites will essentially fall under the same scrutiny as their Internet counterparts.

It is no longer enough to just have a mobile website if you want to maximize your exposure. As Google gets ready to launch its new algorithm, it now becomes important for mobile website owners to focus on the content, structure, and look of their sites if they want to get the best possible client exposure.

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