4 Super Bowl Ad Trends Worth Watching for 2015


The Super Bowl is one of the most anticipated sporting events annually for football fans, but it also serves as a terrific measuring stick for advertising and marketing through the commercials. If you’re like most people, you probably caught Super Bowl XLIX, and just as this broadcast shattered viewership records, its commercials also caught attention […]

Local Media Consortium Reaches Deal with Yahoo


The idea that the Internet should be for local advertising as well as national audiences was reinforced recently when the Local Media Consortium, an organization that is made up of 55 local media advertising organizations, signed a three-year marketing deal with Yahoo. This is one of the tools that Yahoo intends to use to try […]

Google Gives Publishers Ability to Magazine-Style Ads

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If you’re a blogger that runs Google’s AdSense ads on your website, then you’re probably aware that Google gives you two options for ads: text and display ads. For each ad unit that you run, you have the option to select to run it as a display ad, a text ad, or either. Magazine-Style Ads […]