5 Ways to Reduce Time-to-Hire

Talent managers

Time-to-hire is one of the most important metrics talent managers, and recruiters use to measure the efficacy of their hiring efforts. A short time-to-hire means that your recruiting initiatives are running smoothly with minimal business or budget disruption while a protracted time-to-hire is one of the hallmarks of a dysfunctional organization. A time-to-hire that drags […]

How do Candidates Perceive Your Company Brand? Employees Know


If prospective employees don’t relate to your brand, you might not see the recruiting results that you’re after. Marketing and sales already know how important branding is. But with recruiting not that much different from sales anymore, HR should start to come around, and soon. Current employees can help. RELATED: What Does Your Company Stand […]

How to Make Your Newspaper Brand Stronger

Newspaper branding

Branding may be a misused buzzword sometimes, but it’s a concept newspapers have to pay attention to if they want to thrive in the digital age. Publishers like The Washington Post Company, Gannett Co., and The New York Times Company have all leveraged their reputations for being trusted information sources to build their digital brands. […]