How to Get the Most from User-Generated Content


Engagement is the name of the game in today’s world of online content, especially if you’re trying to keep your trade publication’s Internet presence as lively and lucrative as possible. The good news is that you don’t have to carry the entire burden yourself — you can spark the engagement you seek via user-generated content. […]

Attracting & Retaining Members with a Great Content Strategy


RealMatch was fortunate to host a webinar with Hilary Marsh, Chief Content and Digital Strategist of Content Company, exploring the important topic of “Attracting & Retaining Members with a Great Content Strategy.” Professional and trade associations frequently hear that content marketing needs to be a core component of their digital growth and visibility strategy. In […]

Content is King, Even for Associations [SlideShare]

Online content plays just as significant of a role for associations as it does for any other organization or publication. The content on your website is a direct reflection of the value of your association. With relevant and useful resources available on your association’s website, members could be more engaged & compelled to participate, renewal […]