The Wall Street Journal Changes its Tune on Native Ads; Should You?

Native Advertising

At one time, Wall Street Journal editor-in-chief Gerard Baker described native advertising as a “Faustian Pact.” He was referencing the German legend, popularized by Johann Wolfgang von Goethe, in which Heinrich Faust strikes a deal with the devil. Now, Baker doesn’t find native advertising to be quite so evil. Native advertising is a marketing tactic […]