3 Reasons the News Media is Just Fine


Why would anyone invest in something that’s on its way out? All forms of legacy media, especially newspapers, have taken a verbal beating in recent months, but the numbers don’t lie. Ad spend is growing to a greater degree than was predicted just a few years ago. The economy is steadily improving month over month […]

BEEP BOOP BOOP! Could Robots Sit in at Your Next Association Meeting?


Robots are all around you, whether you realize it or not. As defined by Reference.com, a robot is “a machine capable of carrying out a complex series of actions automatically, especially one programmable by a computer.” This can be anything from a microwave to a modern car, and keep in mind that, although a robot […]

How Frustration Can Illustrate Your Associations Value


When it comes to trade association or professional organization member recruitment, is it ever a good idea to frustrate your members? In fact, when running any type of business, is it ever a good idea to cause strife for them? The common sense answer is “no”, but what you might be missing out on is […]

Start Planning for 2016 Now

Start Planning

It’s never too early to plan, and seeing as how 2015 has already met it’s halfway point, now is the perfect time to start thinking about success in 2016. In fact, the American Society of Association Executives (ASAE) is already planning a conference, set for April of 2016, to help you do just that. The […]

4 Tips for Combating Member Attrition

Combat Member Attrition

Attrition is bound to happen among associations and organizations. Everything from business influences to social and perception change can affect attrition. The key, however, is to know when to change or implement a strategy to combat attrition. During down cycles, what is your association or organization doing on its own to fight against a downward […]

Is a Membership Package Right for Your Job Board?


As the online job board industry gets more competitive, job board owners are constantly looking for new ways to generate revenue. One of the ways that many board owners have been able to generate more income is by focusing on a niche industry that does not get a lot of comprehensive coverage from the general […]

4 Tips for Making Your Association Content ‘Upworthy’


You’ve worked hard to help your trade publications’ reputation for depth of thought and editorial integrity, but at the same time you’d like to take full advantage of social media so the mass market can discover your association content. Well, you’re in luck, because you absolutely can “go viral” without watering down your content – […]

4 Content Strategy Tips for Member Communication

Communication is one of the key elements in running any successful relationship, whether it be personal, professional, or otherwise. If you are seeking to engage, attract, or retain members, then you’ll note how communication can make or break your mission. Although communicating via the Internet may come across as awkward at first, especially since so […]

How Social Media Generates Real Value for Membership Organizations

social media

The Internet has undoubtedly revolutionized the way that everyday people organize and interact within their lives, but it has also completely changed the face of business, industry, and marketing. Today’s business owner relies more and more on the web in order to promote his or her business, and marketing professionals representing such businesses are finding […]

4 Advantages of a Robust Member Benefits Program


Does your professional association offer a membership benefits program? As organizations look for new ways to offer more value to attract members, prospective members are also being more frugal and demanding increasing value from their memberships. A membership benefits program, which partners with a wide range of service providers and companies to offer member discounts, […]

4 Ways to Plan Now for 2015


Recent economic data suggests that the US economy will continue to recover in the year ahead. As a result, companies are increasing hiring and investing more in training. Combined, these trends point to an uptick in membership and event participation for meeting planners, professional organizations, and trade networks. But it’s important to remember that planning […]

Odds are You Haven’t Exhausted Your Options for Member Engagement


When you run a membership-based trade association or other type of membership website, you are always interested in retaining members and growing membership numbers. That is when you are introduced to what appears to be the ultimate buzz term – membership engagement. However, this is much more than a bit of trendy lingo. Your focus […]

The Integral Role Email Plays in Membership Acquisition


When it comes to sustained membership acquisition and retention, few tools are more important than a strong email list. Email allows you to have instant contact with your membership and prospective members that is interactive. The power of email is easy to see when you start to utilize a strong email list to bring in […]

Improving Infrastructure, Improving Membership


Trade associations play a critical role for professionals that are seeking to network, make a new career move, or just keep up on the latest trends in their industry. Yet many associations struggle to deliver the value that’s needed to keep members coming back year after year, paying dues and attending paid events. As a […]

Do You Know Who You’re Targeting for Membership Acquisition?


Do you know exactly who is in the ideal target audience for your membership acquisition plan? More importantly, does it matter whether or not you know your audience? Sometimes it can be easy to fall into the pit of believing that creating a great product is all you need to do to attract customers. But […]