Programmatic Advertising for Personalized Ads? Everyone Wins
With every digital evolution, as far back as the first ad networks of the late 90s, new technology has been developed to manage it. Programmatic is one more evolution, and it’s much more personal than you might think. RELATED: 3 Reasons the News Media is Just Fine Just a few years ago, programmatic was little […]
The International News Media Association Summit is Coming!
This October, the International News Media Association will bring together the media industry’s leading executives and professionals for its annual INMA Revenue Transformation Summit at the Grand Hyatt in Denver, Colorado. Taking place on October 6-7, the summit will focus on the various revenue efforts by media companies to give newspaper professionals fresh ideas to […]