Managing the Pros and Cons of Newspaper Paywalls
Global Internet access to free information makes it difficult for newspaper paywall strategies to stick. They were a great idea, and they do actually work. Problem is, people who were born into Generation X and everyone who is younger had spent most or all of their lives with a very different Internet experience from the […]
What’s the Future of the Paywall?
For centuries, newspaper publishers offered the same stories and advertising to masses of people and then collected their shekels each week as part of a subscription payment. The act of the paper delivered coming to the door each Friday to collect on the subscription costs had become as much of a part of daily life […]
Paywalls are Working: Site Monetization Pays Off for Digital Publishers
Paywalls as a form of site monetization are no longer unusual, with more than 350 American newspapers now putting content behind a paywall. Though The New York Times is perhaps the biggest American paywall story, it isn’t just media juggernauts that are putting them up. Gannett Company, Inc., a mid-sized newspaper publisher, ginned up 46,000 […]