Could (Gasp!) Print Actually Bring Younger Readers Your Way?
In June 2014, a startup called PaperLater launched with a novel idea. Online readers could save digital pieces that they were reading and have the clippings mailed to them via old-fashioned snail mail for later reference and keeping. While the company shuttered the service in December of last year, it hints at an important trend […]
Marrying Your Print and Digital Revenue Development
If you’re a digital publisher, it’s easy to be discouraged when you repeatedly read about digital revenue streams falling short when it comes to making up for declines in print revenue. But there is plenty of encouraging news too, as the concept of a print publication evolves into the concept of an information factory producing […]