So you want to hire someone truly great. To capture the best candidates, no matter how large or small the position in question may be, you need to attract a large pool of professionals and provide them with all the information they need to make the right decision – which is, of course, sending an application directly to you or your HR department. In order to do all that, you need to arm yourself with a slew of mobile-friendly job descriptions in response to the increasing number of job seekers utilizing a mobile job search approach. Here’s why:
Some 64 Percent of Job-Seeking Professionals Look for Career Opportunities on Online Social and Professional Networks
Add to that the 72 percent that look for jobs on company career sites and the 45 percent that have applied for a job online and you have a ton of statistics providing an air-tight argument for the implementation of a mobile-friendly job board. It’s not enough to have listings, though; how long do you think a qualified candidate will hang around a site that lacks readable job descriptions?
A Startling 20 Percent of Internet Users in the United States and United Kingdom Consider Themselves Mobile-Only Users
These mobile-only users rarely, if ever, use a desktop or laptop computer, preferring instead to access the internet solely via smartphone or tablet. Without mobile-friendly job descriptions, you’re immediately excising as much as 20 percent of your potential applicant group, and more than likely that number signals what is just the beginning of the mobile-only trend.
Email Mobile Marketing Campaigns Have an Open Rate of 48 Percent
Much ado is being made of the power of SMS marketing (more on that in a moment), and rightfully so, but that doesn’t mean email is out the window. An open rate of 48 percent is still impressive, and knowing that number grew 180 percent in just three years only makes it more so. If you’re sending emails notifying past applicants or those on the waitlist of new job openings, those listings – descriptions and links included – need to be optimized for opening and viewing on a mobile device.
A Whopping 75 Percent of the Mobile Phones in Use Worldwide are SMS Ready
And if you believe the experts, that number will rise to 90 percent within the next decade. Text is the future, in more ways than one, and a truly mobile-friendly job description has to be prepped for SMS delivery, too. Businesses are discovering that SMS messaging is a brilliant way to boost their mobile marketing overall, and it’s a fantastic way to boost your recruitment strategy as well. Have job seekers opt in for text messages when they register for an account on your job board, then notify them when an opening relevant to their industry is posted. By sending the full job description – 160 characters or less of plain text, remember – via text, you have an opportunity to snag their attention straight out of the gate and entice them into clicking a link and actually completing an application.
Some 70 Percent of Mobile Searches Lead to Action Within Just One Hour
Optimizing your job description to be mobile friendly includes priming it for mobile search, and the results are impressive. Statistics indicate that mobile searchers are people of action – be it making a purchase, subscribing to a service, asking for more information, downloading a file, or yes, submitting a job application, users are far more likely to do whatever it is you want them to do if they can do it (and first find you, of course) via their mobile device.
Your bright and shiny new digital job board is a fantastic step in the right direction, but without a much-needed mobile friendly upgrade – job descriptions very much included – you might as well be sticking post-it notes on a telephone pole and hoping for a win.
The Impact Of Social On Mobile Recruting
Social media engagement has a huge impact on mobile recruitment, by creating brand awareness and attracting top candidates. How do you take advantage? With your mobile friendly job description in hand, you’ll need to outreach to powerful social media influencers in the job recruiting space and ask them to share your job postings with their audience.
What do you think of what I’ve covered so far? Will you adopt mobile as your tool for marketing? I would love to read your comments below.
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