What is Programmatic Recruitment Advertising?
Programmatic recruitment advertising is the use of Artificial Intelligence software to automate the recruitment process. This helps companies reach potential job candidates easier and faster. It also reaches a larger pool of candidates by identifying and placing the ads on the right job placement boards, career sites, and social networks.
Navigating the Challenges of Healthcare Recruitment:
Finding qualified candidates in the healthcare industry presents unique challenges driven by several factors.
- Scarce supply of qualified healthcare professionals: With the aging population and increased life expectancy, the demand for qualified healthcare staff has surged, resulting in a scarcity of talent in the market.
- Intense competition for talent: The healthcare sector is highly competitive, with numerous organizations vying for skilled candidates. The fierce competition adds an extra layer of difficulty to not only finding suitable candidates but also retaining them in a highly competitive environment.
- Time constraints on candidates: Healthcare professionals typically have demanding work schedules, often working long hours, including overtime. This leaves them with limited free time, making it challenging for them to actively search for new job opportunities.
- Emphasis on credentials and qualifications: While possessing the necessary skills is essential, healthcare employers also require candidates to hold the appropriate credentials and qualifications. This further narrows the pool of eligible candidates, adding complexity to the recruitment process.
How Does Programmatic Advertising Work for Healthcare Recruitment?
Programmatic advertising for healthcare recruitment involves the use of algorithms and software to automate the buying and selling of online ad space. By using programmatic advertising, the recruiter can achieve the following:
- Target specific audiences: Recruiting competent people in the healthcare industry can be a difficult task. The recruiters can input exactly what they’re looking for in a candidate by using programmatic advertising.
- Display job ads on the right platforms: This includes job boards, websites, and social media platforms that cater to the healthcare industry.
- Optimize ad performance: Optimizing ad performance is a key component in healthcare recruiting as it helps to maximize the potential of the campaign and ensures the spending for the hiring is kept at a minimum.
6 Benefits of Healthcare Programmatic Recruitment Advertising
Finding quality healthcare has proven to be a challenge in today’s workforce. Fortunately, there are many benefits of using programmatic recruitment advertising to meet that challenge. The benefits are as follows:
- A larger pool of potential candidates: the use of programmatic advertising targets relevant candidates across many avenues, including job boards, search engines, and social media platforms.
- Optimizes recruitment budget: targeting the right candidates, companies are spending less.
- Delivering personalized ads to relevant candidates: targeting the right candidates, finding hirable candidates has become much easier.
- Allows for actionable insights: collecting data allows the recruiter to analyze the data and find out which avenues are working and which are not.
- Saves money: Targeting the right candidates and analyzing the data as to how it is performing, allows companies to save money.
- Improves candidate experience: delivering meaningful content to candidates improves the candidate experience.
4 Tips to Build Your Healthcare Programmatic Recruitment Advertising Strategy
Building your healthcare programmatic recruitment advertising strategy is extremely important in today’s job market since finding the right candidates for employment in the healthcare industry can be a challenge. Utilizing a programmatic advertising strategy, such as PandoLogic, will help to find the right candidates and save money as well. Here are some tips to help you build your strategy.
- Define your target audience: It is important to provide the credentials and skills you are looking for in your candidates from the beginning of the search. This ensures you are able to target the right people from the start of the process.
- Develop relevant creative ads: It is important to run ads that capture the attention of your target audience.
- Leverage the programmatic technology: Use the technology correctly allows the recruiter to find the right candidates and saves time and money.
- Evaluate the results: Review the number of candidates you have found during the recruitment process, the budget that was spent to find the candidates, and the actual time it took to find them. This should be done as part of your recruitment strategy to ensure you achieve your goal of finding the appropriate people to fill open positions.
PandoLogic is one of the leading programmatic job advertising and vendor management platforms used in job recruiting. Through the use of artificial intelligence (AI) and proprietary cognitive engines, they enable companies to source quality applicants more effectively and efficiently. Job advertising is optimized and fully automated with their talent acquisition platform utilized across diverse job categories. A demo is available to show you how easy it is to use.