As recruitment marketing and talent acquisition become more competitive than ever, positioning your recruitment tools effectively takes on paramount importance. After all, you want to improve your ROI and make sure you’re getting the best possible people for your open positions.

You may think that particular clock starts running once you make contact with potential applicants and hires, but in reality, it starts way before that. Recruitment marketing strategies are the steps your organization takes when (or even before) there’s a job opening to fill.

Get up to speed on all things recruitment marketing with the following cheat sheet.