Programmatic recruitment advertising is a way of automating the process of placing job ads online. It uses data and algorithms to target specific job seekers and display job ads to them on relevant websites and job boards. In this guide, we will explain what programmatic advertising is and how it can be used for recruitment purposes. We will also provide some tips on how to go about using programmatic recruitment advertising effectively.

What is Programmatic Advertising?

Programmatic advertising is the use of software to purchase and place digital ads automatically. It involves using algorithms and data to target specific audiences and display ads to them on relevant websites and platforms. Programmatic advertising allows advertisers to reach their target audience more efficiently and effectively, as it enables them to target specific groups of people based on their demographics, interests, and behaviors.

Programmatic advertising can be divided into two main categories: real-time bidding (RTB) and programmatic direct. Real-time bidding involves placing ads on an ad exchange, where they are auctioned off to the highest bidder in real time. Programmatic direct involves directly negotiating deals with publishers to display ads on their websites or platforms.

How is Programmatic Advertising Used for Recruitment?

Programmatic recruitment advertising is the use of programmatic advertising techniques to place job ads online and reach targeted job seekers. It allows recruiters to target specific groups of job seekers based on their skills, experience, and location, and to display job ads to them on relevant job boards and websites.

Using programmatic recruitment advertising can help recruiters to save time and money by automating the process of placing job ads and targeting specific job seekers. It can also help to improve the effectiveness of recruitment campaigns by ensuring that job ads are being displayed to the right people.

How to Use Programmatic Recruitment Advertising Effectively

1. Define your target audience: The first step in using programmatic recruitment advertising effectively is to define your target audience. Consider the skills, experience, and location of the candidates you are looking for, and use this information to create a target audience profile. This will help you to focus your recruitment efforts and ensure that your job ads are being displayed to the right people.
2. Set clear goals: It is important to have clear goals in mind when using programmatic recruitment advertising. Do you want to increase the number of job applications you receive, or are you looking to reduce the time it takes to fill open positions? Whatever your goals may be, make sure they are specific and measurable so that you can track your progress and see whether your programmatic recruitment advertising efforts are paying off.
3. Use relevant keywords: Using relevant keywords in your job ads is crucial for programmatic recruitment advertising. Job seekers often use specific keywords when searching for jobs, and including these keywords in your job ads will help to ensure that they are displayed to the right people. Use job titles and skills that are specific to the positions you are trying to fill, and consider using long-tail keywords to reach a more targeted audience.
4. Utilize retargeting: Retargeting involves displaying ads to people who have previously visited your website or job board. It can be a useful tool for programmatic recruitment advertising, as it allows you to reach job seekers who have already expressed an interest in your company or job openings.
5. Test and optimize: As with any marketing campaign, it is important to test and optimize your programmatic recruitment advertising efforts. Try out different targeting strategies and ad copy to see what works best, and use data and analytics to track the performance of your campaigns. This will help you to refine your approach and get the most out of your programmatic recruitment advertising efforts.

PandoLogic is an online job advertising and hiring platform that specifically serves as a recruitment solution for some of the world’s most recognizable brands. The platform’s advanced AI Technology and programmatic capabilities speed up the hiring process overall, making it more targeted, streamlined, and efficient, reducing the time-to-hire and securing the best candidates. By following the steps above, and being intentional about your hiring goals, you will further enable tools like PandoLogic to revamp your recruitment processes and performance, reaching the right candidates on the right sites for the right price.

In conclusion, programmatic recruitment advertising is a powerful tool for reaching targeted job seekers and filling open positions more efficiently. By defining your target audience, setting clear goals, using relevant keywords, utilizing retargeting, and testing and optimizing your campaigns, you can effectively use programmatic recruitment advertising to find the right candidates for your organization. With the right approach, programmatic recruitment advertising can be a valuable addition to any recruiter’s toolkit. 

If you’re interested in learning more about programmatic recruitment advertising, and what goals tools like PandoLogic can help your hiring team accomplish, sign up for a free demo here.