With a strong focus on digital, the NAB (National Association of Broadcasters) Show earlier this month housed several discussions on monetization. Mobile (both smartphone and tablet) also came out on top as a key digital player for broadcasters, accounting for more web traffic than desktops.
As a result of more mobile access to site content, it has become apparent that differentiation through original mobile content will be necessary to keep this new digital audience engaged.
According to NetNewsCheck,
Making serious investments in TV’s mobile platform – both on the back end and in content origination – may be more than just good proactive business. Just ask newspapers – it could readily turn into a pivotal part of local TV’s survival strategy sooner than it thinks.
– Michael Depp, www.netnewscheck.com
Though most broadcasters understand this dire need to focus on building a mobile audience, some don’t quite grasp the urgency. With newspapers and digital pureplays on board, TV and Radio will have to follow suit… and fast.
For the full NAB recap article on original mobile content, see NetNewsCheck.