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Podcasting is a fantastic way to increase audience and customer engagement, and your company can produce a podcast for little-to-no cost. What’s important to remember, however, is that creating a podcast isn’t necessarily as simple as sitting down in front of a microphone and talking. There are a variety of...
If you run a publishing website and are unfamiliar with Parse.ly software, then it is time for you to get familiar, and quickly. In 2012, Parse.ly offered its first analytical software called Dash and it was an instant hit. The software offers detailed insight into what topics and articles are...
Could bundling products or services be another big trend to impact the publishing world this year? Bundling is a relatively simple tactic that you’ve likely seen at work in the world of infomercials: “buy the fitness package today, and you’ll not only get the DVDs but you’ll also get the...
Your website is supposed to be designed to generate revenue, but it cannot maximize its revenue potential if you are not keeping up with the latest trends. Multimedia presentations have always been popular on the Internet, but there is more to multimedia than just putting up a picture or a...
RTB and programmatic are taking over the digital ad industry. It is estimated that 90% of U.S advertising will be bought programmatically by 2017. Programmatic advertising allows publishers to unlock the value of underutilized inventory by optimizing CPMs and targeting. It may be a few years before real-time, cross-channel targeting...
If you’ve paid any bit of attention to marketing trends recently, it seems that everyone is hyped up about mobile devices. As such, many marketers are moving toward targeting the mobile platform, and some have even done away with desktop campaigns altogether. Unfortunately for these marketers, the desktop is still...
Have you ever gone to a political debate between two local candidates running for a local office and wondered who won? When there are presidential or congressional debates, the results are shown instantly thanks to some pretty aggressive technology. But now there is something that your media websites and newspapers...
There are plenty of tools available to business owners these days to generate more traffic to their company websites and monetize that traffic, but perhaps one of the most often overlooked online tools is the humble email. What’s important to remember and recognize about emails is that they serve as...
In the media business, headlines have always been important. When a reader buys a magazine, there is probably a good chance that the reader will check out the articles that interest them and a good headline may or may not impact the success of that particular issue. But on the...
Operating a niche job board in today’s market is demanding – both in terms of time and resources. From overseeing the technical aspects of hosting and managing your site to interfacing with companies posting jobs and candidates seeking work, there are multiple elements that go into the process. As a...
Social media usage has skyrocketed over the past few years, and many digital publishers have taken advantage of this surge in order to generate extra revenue and traffic to their main and companion sites. Unfortunately, as more and more people have gotten involved with social media, and as more and...
These days, it seems like newspaper and broadcast media outlets are seeing a significant decrease in their recruitment advertising revenue because of recruiting sites and online job boards. But when you utilize innovative ways to help people find the jobs they are looking for, then your offering goes well beyond...
There is a perfect mobile marketing storm brewing that your organization needs to get in touch with right now if you want to take advantage of it. The CNET website points out that 4G download speeds are the fastest cellular access speeds the world has ever seen and the 4G...
Although Black Friday started off as an informal day for retailers to boost sales for the year, it has morphed into a full-fledged yearly tradition. In fact, some people get so excited for Black Friday that they camp out in front of retailers in the hopes of being among the...
Both evergreen and topical content are driving forces behind a successful publication. In most cases, you don’t want to choose between the two. Otherwise, your relevance depends on one angle, and that angle probably doesn’t appeal to everyone every day. The key is finding the balance that works for you...
Paula Gregorowicz has an eclectic resume – from jobs in finance, technology and web development in corporate America to coaching small business owners through the company she founded, The Paula G Company LLC. So she’s familiar with what works and what doesn’t for business owners in a variety of areas...
What Does RPV Stand for and How Do You Calculate It? RPV stands for Revenue Per Visitor, and it’s easy to calculate. For a defined time period: RPV(Revenue per visitor) = Revenue ÷ Number of Visitors RPV shows the interaction between conversion rate and average order value (AOV). Since the...
When you think about an online commodity, what is the first thing that comes to mind? If you said “time”, then you’re already ahead of the curve when it comes to attracting and retaining the attention of site visitors. Unlike Internet space, which can be filled with banner ads ad...
Recruiting is evolving at such a rapid pace these days that even people who work in the field are overwhelmed by the progress. John Christopoulos, marketing manager for recruiting software company Workable, says there are plenty of exciting innovations and developments like new niche job boards and applicant tracking systems...
Pinterest has had an astonishing rise to prominence since it started as a closed beta operation in March 2010. In March 2011, Pinterest launched an iPhone app that proved very popular, and by December 2011 Pinterest was one of the top ten social networking sites. By August 2012, Pinterest was...
Love it or hate it, user-generated content continues to make the debate circuit. There’s a line of demarcation between professionally written content and the words of laypeople. You want your publication to be relatable, and that’s not always easy. By giving users the freedom to add their own opinions to...
According to the Pew Research Journalism Project, more than two thirds of all revenue for domestic news sites comes from advertising. A visit to major or niche news sites quickly reveals advertising banners, side bars filled with ads and text interspersed with advertisements relevant to the story. But the movement...
Global advertising buying continues to rise and digital advertising is a huge part of that growth. According to the TechCrunch website, the total advertising buy for the global market in 2013 was $503 billion. That is a steady growth of 3.5 percent from 2012, but those numbers are expected to...
Retaining advertising clients is something that is almost frowned upon by traditional advertising sales managers. With the “most new client” contests and the praise heaped upon sales representatives who “open those new doors to opportunity,” newspaper managers often forget that retaining clients is actually the smartest way to do business....
Every industry develops lingo and acronyms that are relatively unknown to anyone outside the industry. That is why people who are not involved in digital advertising have no idea what programmatic advertising is. But, the people who make their living buying and selling advertising space on websites, mobile computing devices,...
Operating a job board today is much different than the old method of providing classified ads in a newspaper. The digital landscape offers opportunities for job boards and candidates like never before, and one of the most significant possibilities available online for job board owners now is job aggregation. Essentially,...
The world of print journalism has changed dramatically in the last decade. Since the 1990s, various media outlets have folded, have migrated to an entirely online business model, or have paved the way for hybrid online-print approaches. Many hailed the development of the paywall, a model that required readers to...
Your online publication may look great and have great content, but that does not mean that you are getting great traffic. The biggest misconception that many website owners have about audience development is that they need to start investing a lot of money into marketing their site to get the...
Paying for traffic to a website or other online destination is a practice that was borne out of a number of online marketing tactics that have been around as long as the Internet, including SEO and paid search results. With the proliferation of social media, more and more companies then...
When it comes to making a purchasing decision, more and more people are turning to their mobile devices to conduct research. In fact, a recent study by xAd and Telemetrics found that mobile device usage accounts for 64 percent of the average consumer’s online life. In addition, 42 percent of...

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