It has been a couple of years since Obamacare made its debut as the way in which millions of Americans will get their health insurance and the initial turbulence seems to have subsided. If your healthcare related website has gained a reputation for offering valuable information about Obamacare, then you have the kind of captive audience you need for success. In 2015, it is time to tap into the new healthcare trends and help your audience to stay informed and keep them coming back for more.
SEE ALSO: 4 Ways to Boost Traffic to Your Healthcare Site
Talk About Private Insurance Exchanges
The HRZone.com benefits experts are giving a good glimpse into the next step in healthcare websites by pointing out that private insurance exchanges are becoming more popular among employers. The federal exchange works great for individuals, but companies have always had a problem getting good coverage. That is why many businesses are turning to private exchanges for their employee plans.
Private exchanges run under different rules and have different types of programs than the public insurance exchanges. Your visitors will need information on private insurance exchanges and it is your job to provide that information.
Be Robust On All Platforms
At CXO Today, experts talk at length about utilizing technology to make healthcare a simpler and more profitable process. One of the trends for 2015 that CXO Today talks about is making sure that your healthcare related website is as robust as possible on all of the most popular platforms.
More people access the Internet through mobile computing devices, but it can be tricky to offer a website in a format that looks good on a smartphone and a tablet. In 2015, you need to invest in the technology and expertise that will make your website easy to access in use across all of the mobile and other computing platforms.
Minimizing Out-Of-Pocket Costs
The insurance company AFLAC points out that, as more companies are making their employees responsible for their own health insurance, the out-of-pocket costs to employees becomes a hot-button topic. The most pressing part of this issue is teaching people how to handle those costs and prepare for them at the same time.
Consumers are going to be looking for information on ways to reduce out-of-pocket costs and the programs that can help them to keep costs down. Information on subjects such as tax subsidies and pre-tax health insurance savings accounts will be big news in 2015.
Set Your Site Apart
The marketing experts at Smith and Jones say that brand recognition for healthcare websites will become very important in 2015. Prior to the Affordable Care Act, federal healthcare did not really have an online identity. But in just a couple of years, Healthcare.gov has become the website that everyone associates with federal healthcare.
As you go through 2015, take every opportunity you are given to enhance your brand name recognition and drive more traffic. If you don’t have a website logo, then develop one and use other marketing tactics to drive revenue and traffic.
To bring more people to your healthcare-related website in 2015, you have to stay ahead of the healthcare trends that everyone is following. With good information and a strong marketing approach, you can update your site with the kind of content people are looking for.