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If there’s one thing Warren Buffett knows, it’s how to earn the most money in the smartest way. Buffett, the “Oracle of Omaha,” understands that the newspaper industry isn’t dead. It would be wise for publishers to listen to what he’s got to say. Inland Press reports that in Buffett’s...
In 1905, Robert S. Abbott started a weekly newspaper in Chicago called the Chicago Defender. It was going to be written with content that interested African-Americans, which Abbott decided to just refer to as “the Race.” By 1915, the Defender had a circulation of 250,000 issues each day and was...
The Pew Research Center released its report for the state of the newspaper industry in 2015 using 2014 numbers and the results are a jumbled mix. According to the report published on Journalism.org, the overall circulation for newspapers dropped from 2013 to 2014. But there are some interesting facts that...
The Super Bowl is one of the most anticipated sporting events annually for football fans, but it also serves as a terrific measuring stick for advertising and marketing through the commercials. If you’re like most people, you probably caught Super Bowl XLIX, and just as this broadcast shattered viewership records,...
It has been a couple of years since Obamacare made its debut as the way in which millions of Americans will get their health insurance and the initial turbulence seems to have subsided. If your healthcare related website has gained a reputation for offering valuable information about Obamacare, then you...
As the economy continues to slowly improve, there’s no doubt that both employers and job seekers are going to be increasing their activity online, and now is a great time to start getting your job board optimized for people in both of these categories. In order to do this effectively,...
What kinds of tech hiring trends can you expect to see in 2015? Recent years have created some choppy technological waters for the business world, from the rising tides of increased mobile usage to the crashing waves of malicious security breaches. All these ups and downs will most likely affect...
Depending on who you listen to, automatic recruiting is either the future of hiring or the worst thing that ever happened to it. Keyword-based recruiting technologies have been around for a while, although many are dismayed by both the process and results. But instead of throwing these technologies out the...
As technology changes the way people do business, it also changes the way businesses hire people. Robert Half Technology’s annual report on tech hiring trends places the spotlight firmly on big data, mobile, and network security technology as the biggest drivers for 2015. Let’s take a closer look at how...
When newspapers dominated the media market, it seemed as though the industry was more orderly than it is today. People interested in current events picked up a newspaper from the local newsstand or had the daily paper delivered to their front door. That was how news was commonly disseminated. It’s...
The Internet has not only changed itself over the last two decades, but it has also changed the way that consumers are receiving their information. In a recent webinar, sponsored by RealMatch, presenter Shannon Kiney, founder of Dream Local Digital, points out that a current, single online weekend edition of...
Monster.com is known as a destination for employers and job seekers, but until recently, the company hasn’t done much in the way of connecting with users via social media. That has changed, however, as the company’s Monster Social Ads will begin appearing in front of Twitter users in a proactive...
This past October, America celebrated the 74th annual National Newspaper Week. In an environment where publishing is changing dramatically and newspapers are seeking to redefine their role in the bigger communications landscape, it’s important to acknowledge that local and regional newspapers continue to play a critical role in local communities...
When people start to talk about the notion that print is dead, they have to be careful on how they phrase that statement. The printed word can appear in many formats and lately, the digital format is the most popular. On paper or on screen, the Newspaper Association of America...
Recruiting is evolving at such a rapid pace these days that even people who work in the field are overwhelmed by the progress. John Christopoulos, marketing manager for recruiting software company Workable, says there are plenty of exciting innovations and developments like new niche job boards and applicant tracking systems...
Black Friday prep: It’s a tradition that’s as essential to the American Thanksgiving Day as turkey, stuffing, and cranberry sauce. Once everyone has been fed and the sports games have been enjoyed, families crowd around huge sheaves of advertisements to plan out their Friday shopping expeditions. Which stores are open...
Some news organizations are seeing year-over-year incremental growth in revenue. However, most of them are seeing declines. Digital Advertising There are two metrics that are of particular concern to media companies, the first of which is digital ad revenue. For most of the newspaper industry, that number grows, but by...
Global advertising buying continues to rise and digital advertising is a huge part of that growth. According to the TechCrunch website, the total advertising buy for the global market in 2013 was $503 billion. That is a steady growth of 3.5 percent from 2012, but those numbers are expected to...
Every industry develops lingo and acronyms that are relatively unknown to anyone outside the industry. That is why people who are not involved in digital advertising have no idea what programmatic advertising is. But, the people who make their living buying and selling advertising space on websites, mobile computing devices,...
Operating a job board today is much different than the old method of providing classified ads in a newspaper. The digital landscape offers opportunities for job boards and candidates like never before, and one of the most significant possibilities available online for job board owners now is job aggregation. Essentially,...
When it comes to making a purchasing decision, more and more people are turning to their mobile devices to conduct research. In fact, a recent study by xAd and Telemetrics found that mobile device usage accounts for 64 percent of the average consumer’s online life. In addition, 42 percent of...
What does it take for a newspaper that built its reputation on print to become successful in the digital age? That is a question that respected publications such as Time Magazine, the Wall Street Journal and the New York Times have been asking for years. As more and more print...
August of 2014 brought some surprising and positive news for Chicago-area job seekers in the form of an increase in the amount of online job ads posted. In fact, 165,600 online job ads were posted during the month of August, beating out the previous month by 9,400 postings. This upward...
Compatibility has long served as the cornerstone of dating services, including the major Web-based matchmaking services. But while at least one of these services is trying to apply the concept toward the business recruitment world in an effort to expand its customer base, a genuine match between the needs of...
The idea that the Internet should be for local advertising as well as national audiences was reinforced recently when the Local Media Consortium, an organization that is made up of 55 local media advertising organizations, signed a three-year marketing deal with Yahoo. This is one of the tools that Yahoo...
In 1905, Sime Silverman had an idea to launch a weekly entertainment newspaper that would the only source anyone would ever need for entertainment information. He wanted it to be the one resource that entertainers, entertainment business professionals and fans used to find out what was going on with the...
Healthcare professionals are in demand and, according to a Glassdoor survey, they are on the lookout for better jobs. Healthcare is also projected to surpass professional and business services to become the largest segment of the U.S economy. This expansion, from the current 11 million healthcare jobs to 15 million...
Revenue is always at the forefront of every publisher’s mind — earning it, and finding new avenues to earn more. But what about Bitcoins? Is it worth your while to investigate new revenue streams from something that’s intangible and fully digital, yet has value?Bitcoin is a confusing concept for most...
To say that things with Monster.com have been a bit chaotic lately would be an understatement. After dealing with two major data breaches in 2007 and 2009 that caused identity theft issues for millions of users, the company was notified by NASDAQ that it could be delisted from the market...
There’s a familiar face on the Inc. 5000 list for 2014. RealMatch has been recognized as one of the fastest growing privately held American companies, and that brings both its business model and performance-based recruitment solutions into the spotlight. RealMatch wasn’t just honored, but also ranked prominently in the top...

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