Study Shows Americans Ignore Online Ads: Here are 3 Ways to Improve Them
Most Americans ignore ads, at least that’s what a study from Goo Technologies has shown. Around 82% of people ignore online ads, while 37% ignore those on the TV. It’s important to be intriguing, unique and exciting in any ads that you place to get people to click and want to find out more. But […]
Act Like a Customer: Audience Engagement Through Their Eyes
You spend a lot of time and resources developing your brand, creating marketing strategies, and making your publication the best it can be. But are you making those critical decisions from the wrong perspective? Jim Joseph, for Entrepreneur Magazine, thinks it’s time for customer experience to come to the forefront. This doesn’t only apply to […]
3 Things Upworthy Knows About Audience Engagement
Upworthy has only been around for a couple of years now. Within those couple of years, it has become one of the most popular blogs on the internet. It has changed the game for advertisers and publishers and can teach you a lot about audience engagement. The site introduced ”attention minutes” as a way to […]
Print + Digital = Love: How Augmented Reality Ads Engage Your Audience
Whether you’re a publisher or an advertiser, engaging your audience is essential. If you’re an advertiser, you want to place ads where your target audience sees them in hopes they will be moved to make a purchase. If you’re a digital publisher, engaging your audience via compelling, original content helps you develop revenue streams like […]
B2B Magazine Mistakes that Shut Down Audience Engagement
In that day-to-day running of your magazine, did you know that you could actually be working against its growth? There are certain things that businesses do with the hope of improving growth. However, some tactics stump audience engagement, making it much harder to build an interested and loyal audience. Here are the three most common […]
Warren Buffett Suggests Midsize Newspapers Have a Leg Up on Audience Engagement
Few can deny the industry smarts that Warren Buffett’s got. Chairman and CEO of Berskhire Hathaway, owner of nearly 30 dailies, he knows newspapers. What’s more, he’s confident and encouraged about the importance and profitability of the industry, especially in smaller communities. This may surprise some, but not others. He’s mentioned more than once that […]
[Audience Engagement] 3 Ways to Keep Your Readers
It’s a big enough challenge driving traffic to your site. The last thing you want to happen once they get there is a hasty retreat. But it’s possible that your very best efforts to grow your website could be driving away business. Keeping readers engaged and coming back requires a positive experience. You don’t like […]
Augmented Reality Advertising for Publishers: Coolest Ad Format Ever?
Just when you thought ads could only evolve in imaginable ways, something different comes along. Such is the case with a newer technology called Augmented Reality. Augmented Reality, known as AR for short, does something quite extraordinary — it marries the seemingly incompatible print with digital. This is more than a QR code; it’s a […]