How Can a Newspaper Monetize Its Digital Audience?

content marketing

Monetizing content in today’s digital world has left many print publications scrambling to find alternatives to engage customers and potential customers, but in all of the hurry, it seems a few key points may have been missed. As Matt Lindsay, president of Mather Economics, points out in a recent piece published through the Newspaper Association […]

How to Diversify Revenue Streams for Your Association


If you run a trade association, you probably receive funding from member dues, but what you may not realize is that there are other ways to generate revenue, including monetizing your online assets. By generating this extra revenue through monetization, you may even be able to lower dues and attract more members, building credibility and […]

Should You Step into Bitcoin for Content Monetization?


Revenue is always at the forefront of every publisher’s mind — earning it, and finding new avenues to earn more. But what about Bitcoins? Is it worth your while to investigate new revenue streams from something that’s intangible and fully digital, yet has value?Bitcoin is a confusing concept for most people. The Bitcoin website describes […]