The San Francisco 49ers Offer a Lesson in Engaging Millennials


When you see the term “recruitment” in association with professional football, you probably assume that it has something to do with the college draft or pre-season team member selection. At the very least, you wouldn’t automatically assume that it has anything to do with your own job recruitment site. But a recent TalentCulture story concerning […]

Why You Don’t Notice That Native Ads Are All Over Your Facebook


Online marketing and advertising experts spend a lot of time, and their customers spend a lot of money, trying to find the most cost-efficient ways to reach the largest audiences. Over the years, online publishers have learned that they have an advantage over printed publications in that ad placement can be dynamic and focused on […]

Examining the News Habits of Facebook and Twitter Users


Social media audiences are starting to become extremely segmented in how they get their news, how they react to news, and how they share news content. It used to be that online publishers could get their content read based on the basic age demographics assigned to large social media outlets such as Facebook and Twitter. […]

Use Social Media to Create a Community For Your Site

Use Social Media to Create a Community For Your Site

Not too long ago it was enough – and sometimes quite profitable – to build a job board and just let the user click away until they find a great match. In the Social Age, however, users expect more; clicking the “Apply Now” button is no longer good enough. They expect to learn, grow and […]

Impact Study: Is Your Association Using Social Media The Right Way?

Is Your Association Using Social Media The Right Way

Social media isn’t just for wasting time online anymore. These days, social technologies, including video and other media, are being used by professional associations and organizations to reach out to potential members and retain current members. In fact, a recent study, conducted and published by association management company Kellen, has revealed some surprising news about […]

Polls, Yes, Polls(!) Can Increase Audience Engagement


Posting new content to your trade publication’s website can sometimes make you feel like you’re shouting into a void — after all, asking for interactive responses isn’t the same thing as inspiring them. That’s why the announcement of instant-polling site Wedgie’s integration with cross-channel posting site should make digital publishers sit up and take […]

Facebook’s Instant Articles: Everything You Need to Know

The company that changed the face of social media has decided to change the face of online content creation and distribution. Facebook Instant Articles is a new mobile platform for publishers to post their own mixed-media content — not only articles, but also native ads. Here’s what you need to know about the revolutionary new […]

Are Social Network Visitors Actually Valuable to Your Publication?

Are Social Network Visitors Actually Valuable to Your Publication

In the world of digital publishing, having a social media presence is clearly a benefit. However, social media might not be all it is thought to be; there is a hidden negative side of social networks that can work against companies. SEE ALSO: Supercharge Your Job Board with Social Media The issue is “engagement.” Research […]

What Facebook’s Instant Articles Feature Means for Newspapers


When a social media outlet has 1.4 billion daily users, it wields a tremendous amount of media power. Facebook has those kinds of numbers and now the social giant is essentially forcing the publishing industry to go along with the concept of Facebook’s new Instant Articles feature. The company’s track record of being a good […]

Facebook Flu, and the Death of Social Recruiting?


A research paper by two Princeton University students recently went viral predicting the impending doom of a giant in the world of viral web content, and it did so using an analogy based on how actual viruses spread. In case you haven’t heard, graduate students John Cannarella and Joshua A. Spechler, of Princeton’s Department of […]

Facebook Changes the Advertising Game Again

Audience Development Strategy: Are You Using Facebook Correctly?

Facebook has changed its advertising algorithm again! This time the social media website wants more emphasis on the news that takes people off site, so those advertising posts aren’t going to be noticed as much. It’s up to advertisers and business owners to change the way they market their business. But how does it change […]