How Can Recruitment Advertising Be More Like Regular Advertising? (Part II)
![How can recruitment advertising be more like regular advertising?](https://pandologic.com/wp-content/uploads/2021/08/two-little-boys-in-countryside.jpg)
In my previous post [READ PART 1 HERE], I wrote about how far the recruitment advertising industry is from the regular online advertising industry. Just look at this ”Display LUMAscape” to see a visual map of the ad tech industry (viewed by 2.3+ million people). The ad tech industry has hundreds of products and players […]
How Recruitment Advertising Can Be More Like Regular Advertising
![Recruitment Advertising](https://pandologic.com/wp-content/uploads/2021/08/Guy-walking-along-graffiti-wall-of-two-men-boxing.jpg)
My cousin wanted to advertise a new snack that his startup company had just developed. He figured out the best target audience for his a product. He then found several websites that seemed to have similar audiences. He called these sites and negotiated campaign rates. Finally, he sent the selected websites one ad that he […]