How Can Recruitment Advertising Be More Like Regular Advertising? (Part II)
In my previous post [READ PART 1 HERE], I wrote about how far the recruitment advertising industry is from the regular online advertising industry. Just look at this ”Display LUMAscape” to see a visual map of the ad tech industry (viewed by 2.3+ million people). The ad tech industry has hundreds of products and players […]
How Recruitment Advertising Can Be More Like Regular Advertising
My cousin wanted to advertise a new snack that his startup company had just developed. He figured out the best target audience for his a product. He then found several websites that seemed to have similar audiences. He called these sites and negotiated campaign rates. Finally, he sent the selected websites one ad that he […]