4 Ways to Sell Local Ads Better

Local ads

Recruitment ad sales seem to be especially challenging for some ad reps, while others drive much more business in the right direction. Is it luck? Experience? A better publication with a broader reach? Maybe, at least in part, but there’s more to it than that. RELATED: How the Right Online Tools Jump Started One Company’s […]

Local Media Advertisers Set New Expectations for 2014

With 2014 underway, media sales professionals are applying new strategies in order to leverage the continuing rise of digital, along with the evolving goals of their advertisers. Recent findings suggest that a higher emphasis on selling mobile and digital marketing products may be the key for revenue growth. So much in fact, that 89.4% of […]