More Signs of Mobile’s Momentum
When it comes to making a purchasing decision, more and more people are turning to their mobile devices to conduct research. In fact, a recent study by xAd and Telemetrics found that mobile device usage accounts for 64 percent of the average consumer’s online life. In addition, 42 percent of study participants said that they […]
B2B Is Worst, and Best, for Site Monetization through Interactive Ads
Small publishers are usually the last to take up new forms of technology, like interactive ads. The problem lies in the cost to set up these new technologies and use them to the publication’s advantage. There is no guarantee that they will work. The benefit for trade magazines is the targeted, tighter audience. This helps […]