Online vs Offline Marketing: Where’s the Best Return?

Marketing as we know it has changed – forever. When we think about marketing, in the 21st century, we have to alter that thinking a bit. It is no longer a matter of reaching out to the masses in the hopes of appealing to a handful. These days marketing is about connecting and sharing expertise […]

How to Harness the Power of Instagram for Your Trade Publication


Trade association members are increasingly looking for new ways to connect with their colleagues. The traditional approaches of bulletin boards, monthly publications, and conferences remain essential — but they’re not enough. It’s also important to have a social media strategy. As social media has evolved to include more than Facebook and Twitter, many trade publishers […]

Expert Interview with Vinny La Barbera on Online Marketing Strategies


If you want to build an audience and grow traffic for your site, it’s important to establish credibility by offering complete and accurate information about whatever product or service you’re trying to sell. And this starts with basic details. Vinny La Barbera, founder and CEO of Internet marketing firm, says that one of the […]