Programmatic Advertising for Personalized Ads? Everyone Wins
With every digital evolution, as far back as the first ad networks of the late 90s, new technology has been developed to manage it. Programmatic is one more evolution, and it’s much more personal than you might think. RELATED: 3 Reasons the News Media is Just Fine Just a few years ago, programmatic was little […]
3 Reasons the News Media is Just Fine
Why would anyone invest in something that’s on its way out? All forms of legacy media, especially newspapers, have taken a verbal beating in recent months, but the numbers don’t lie. Ad spend is growing to a greater degree than was predicted just a few years ago. The economy is steadily improving month over month […]
Journalistic Integrity Earns Trust and Ad Sales in Troubled Times
News consumers have a renewed skepticism and are watching newspapers and all news media outlets with extreme scrutiny. That makes today the perfect time for journalists and newspaper publishers to prove their worth. Public perception of journalistic integrity isn’t at an all-time low, but it’s a far cry from the post-Watergate era when public opinion […]
Why We Love the Future of Newspapers (And You Should Too)
Raise your hand if you’re tired of hearing about the slow, agonizing death of newspapers. Sure, print is on the decline. But it’s still got a strong readership that happily pays for a subscription and ad performance is high. Digital still gives many publishers fits, but the kinks are slowly but surely being ironed out. […]
3 Reasons the Future of Newspapers is Bright
After hearing the same old thing again and again, people start to believe it. But are newspapers dying? No; far from it. They’re only changing. And change, as it goes, can be good. A few positive voices can be heard above the negative din. They’re saying: People still want the news Digital is the right […]
4 Big Newspaper Industry Problems That Will be Solved in 2017
The newspaper industry showed incredible disruption in 2016, but it also revealed a wealth of positive momentum. Sometimes, it takes a little disruption to crack the shell and hatch something that’s full of promise. Publishers have begun to grasp the digital-first mentality. More focus is on content, not just branding. Revenue is growing, fake news […]
How Local and Independent Publishers Can Stay Relevant and Generate Revenue
Instead of trying to reinvent the wheel, perhaps small local and independent publishers should be designing a brand new type of vehicle for a different kind of road. There’s a certain freedom in the startup mode and energy of a small paper. Just as a new college grad has the whole world ahead, indie and […]
6 Keys to Adapting Your Newspaper for Mobile Success
If you’ve already tried your hand at a mobile news site, you know one fundamental truth: mobile isn’t just smaller, it’s different. And you haven’t, it’s a good idea to commit it to memory now. A mobile site or app that functions poorly frustrates you and your readers. At least while they stick around. But […]
Managing the Pros and Cons of Newspaper Paywalls
Global Internet access to free information makes it difficult for newspaper paywall strategies to stick. They were a great idea, and they do actually work. Problem is, people who were born into Generation X and everyone who is younger had spent most or all of their lives with a very different Internet experience from the […]
Anybody Want to Own a Small Newspaper? Anybody?
Do you want to own a small newspaper? If so, you’re apparently one of the few. Ross Connelly, owner of a longstanding, small community paper in Vermont, is ready to retire. His family has owned the print-only weekly for 30 years. And for the price of an entry fee and an essay submission, anyone could […]
How Times Have Changed for Salespeople in Publishing
Clients have changed with the times, and so has the way that publishing sales professionals reach them. “Revenue and conversion rates are falling,” says Peter Houston at The Media Briefing. And with so many choices, clients are taking longer and much more complicated paths from the top of the sales funnel to the bottom. The […]
Pew Research Center’s State of the News Media
Hardly anything changes as quickly as the state of the news media. Pew Research Center publishes research on the topic each year, and 2016’s report has a few surprises to reveal. After the Great Recession, news publishers have continually scrambled to find the true and right profitable course for the evolution that’s already underway. It’s […]
Advertising in Newspapers Boosts Ad Campaign Effectiveness, Study Shows
Do you want to see a dramatic improvement in all of your marketing and advertising efforts? Channel more of your ad budget into newspapers. That’s right, the same print news that has been the subject of many untimely death predictions is now being shown to boost ad revenue overall and improve the performance of other […]
The Once-Thriving Marriage Between Newspapers and Department Stores is on the Rocks
Newspapers and department stores no longer have a loving relationship. After generations of what appeared to be a match made in heaven, retail giants, particularly Macy’s, are cutting back on the lifeblood that keeps newspapers alive. That’s ad revenue. While a suspiciously wandering eye permeates the real world versus digital climate, print and retail haven’t […]
Journalists and Salespeople: Destined to be Arch Enemies Forever?
Journalists and salespeople have a longstanding, if whispered about, grudge. And the lack of cooperation that stems from the separate mentality can stop innovation in its tracks. The tribe mindset is a normal byproduct of groups working closely together. Sales is likely a tribe. Reporters are, too. And while it’s a natural effect, it can […]
The Washingtonian Took a Gamble with Its Homepage and Boy Did it Pay Off
The Washingtonian took a major risk with their homepage just after the first of the year and it turned out beautifully. Instead of the classic view, visitors got a newsfeed-style page with a whole new look and feel. But that’s not the only thing that changed. According to Digiday, Washingtonian homepage unique visitors climbed […]
High-Touch and High-Tech: Why Publishers Need to Accommodate Both for Advertisers
If publishers want to win over a newer breed of advertisers, they’ll need to revisit what was great about the high-touch old ways. The technological innovation that makes programmatic advertising sales such a boon leaves one important gap, and that’s a personal touch. Accommodate both, and you’ll have a winning combination that sells. RELATED: Exploring […]
How Will Google’s Accelerated Mobile Pages Affect the News Industry?
When Apple and Facebook decided to get into the news distribution business, the move signaled the beginning of the end for the ability of publishers to determine how their content is delivered to customers. On the one hand, social media platforms delivering news stories can affect just how much revenue the publishers can generate, and […]
Smithsonian Launches Travel-themed Quarterly Publication
Smithsonian Enterprises is betting that its readers will be happy to pay a premium price for a new magazine — and they’re most likely right. The publisher recently announced the launch of Smithsonian Journeys, a 128-page quarterly set to hit the newsstands in batches of 150,000. The retail price for this impressive travel-focused magazine will […]
Why Some Publishers are Going Back to Print
If you’re convinced that digital publishing is the future of trade publications, then you might be surprised at how many publishers seem to be looking to the past. An increasing number of online publications have made a point of either maintaining their print editions or have changed their focus to re-emphasize the printed page. Why […]
Could (Gasp!) Print Actually Bring Younger Readers Your Way?
In June 2014, a startup called PaperLater launched with a novel idea. Online readers could save digital pieces that they were reading and have the clippings mailed to them via old-fashioned snail mail for later reference and keeping. While the company shuttered the service in December of last year, it hints at an important trend […]
5 Ways to Optimize Your Comments Section
Engagement is becoming an increasingly important metric for publishers. Advertisers are not just looking at metrics like pageviews. Instead, they’re looking to see how long individuals are spending on your site and how much they engage with your material. Not only can this help increase advertising revenue, but it plays an important part in whether […]
3 Digital Trends For Publishers in 2014 [Infographic] Part 2/3
This is part 2 of the infographic series: 3 Digital Trends for Publishers in 2014. See Part 1: Mobile Moves to the Center of the Multiplatform Landscape here. Part 2 is all about Native Advertising. U.S digital native advertising spending is estimated to rise 20.5% this year to $2.29 billion, thus more and more publishers […]