This is part 2 of the infographic series: 3 Digital Trends for Publishers in 2014. See Part 1: Mobile Moves to the Center of the Multiplatform Landscape here. Part 2 is all about Native Advertising. U.S digital native advertising spending is estimated to rise 20.5% this year to $2.29 billion, thus more and more publishers will see their growing emphasis on native advertising as a way to offset losses from a rapid programmatic encroachment and print advertising declines.
Continue on to part 3 of Digital Trends for Publishers in 2014: Always On Means Always Social. Check out part 1 of 3 Digital Trends for Publishers in 2014 if you haven’t already.