Online Media

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Google News is an aggregator service that collects information from online news publishing websites and then offers that information in small snippets to the public. The payoff for the publishers is that the snippets also contain links that go back to the publisher’s websites. There are other news aggregators out...
Many businesses don’t know how to use Twitter to achieve their promotional goals. They compare Twitter to impression-based models like billboards, TV, or radio, where the objective is to get impressions with as many ears or eyes as possible. SEE ALSO: Examining the News Habits of Facebook and Twitter Users...
My cousin wanted to advertise a new snack that his startup company had just developed. He figured out the best target audience for his a product. He then found several websites that seemed to have similar audiences. He called these sites and negotiated campaign rates. Finally, he sent the selected...
They say that a picture is worth a thousand words — and if that’s true, then a picture shared on a platform as powerful and popular as Instagram could be worth it’s weight in gold to businesses. If you’ve only thought of Instagram as a place to post and doctor...
Positive web analytics can brighten a digital publisher’s day in all sorts of ways — including some rather misleading ones. You may be cheered by high page view and impression counts on your website, but an increasing number of publishers (and the advertisers who support them) are turning away from...
Programmatic advertising is more than just automated ad buying processes — it’s also one of the hottest trends going today. This more efficient, granular method for positioning ads in front of the most relevant target audience possible has already proven its value online, and it could revolutionize the way advertisers...
According to A16Z.com, newspapers and video content creators are now in direct competition, which makes for an interesting publishing landscape. Video has suddenly become very important to news publishers as users demand more video content. But simply posting a video to YouTube is not enough anymore. Many rural and smaller...
With the evolution of job site aggregators and niche job boards, employers are finding it difficult to put together programs that effectively target job candidates that meet their criteria. The eQuest network has been in place since 1994 to help recruiters to find the candidates they need without the hassle...
Digital publishers will want to know, if they don’t know already, that Apple is poised to release an update to Safari for iOS9 that permits browser-wide ad blocking. If you’re determined to capitalize on the lucrative, ever-growing mobile consumer market, this may understandably seem like an apocalyptic pronouncement — but...
When Instagram first launched in 2010, it got off to a quick start as users loved that the service allowed professional-looking filters to be applied to pictures snapped on smartphones, turning them into artistic expressions of everyday life. From selfies in the bathroom mirror to shots of lakes, streams, oceans,...
Content creation is the most important factor for how online businesses and brands attract people to their sites, improve rankings in search engine results and, most importantly, portray their messages and convince site visitors to take action. In short, content is king! SEE MORE: Mobile Usage Now Larger Than Desktop:...
When it comes to recruitment for your professional association or organization, you already know that purchasing digital ads is a key part of success within the process. What you likely also know is that negotiating with advertisers, finding the right placement for your ads, and monitoring markets can be not...
Social media audiences are starting to become extremely segmented in how they get their news, how they react to news, and how they share news content. It used to be that online publishers could get their content read based on the basic age demographics assigned to large social media outlets...
Live, in-person events will always play a role in trade publication promotion, but unless you can see just how well you’re engaging your audiences at these events, you have no way of knowing what kind of impact they’re making. Fortunately, just as the Internet has added a whole new dimension...
Not too long ago it was enough – and sometimes quite profitable – to build a job board and just let the user click away until they find a great match. In the Social Age, however, users expect more; clicking the “Apply Now” button is no longer good enough. They...
The company that changed the face of social media has decided to change the face of online content creation and distribution. Facebook Instant Articles is a new mobile platform for publishers to post their own mixed-media content — not only articles, but also native ads. Here’s what you need to...
Online publishers are always looking for an edge that will help bring traffic their way, but there is a lot to be said for sticking with the basics as well. The one basic rule that has been part of the publishing industry since it started is that you have to...
If the only constant in life is change, then you can expect your prospects’ and customers’ habits, preferences wants, and needs to evolve on a regular basis. The question is, can your publication’s website change as your online readership changes? Fortunately, the answer is yes. Here are some important technological...
The invisible (if porous) wall between editorial and advertising has been replaced by a softer, more flexible barrier — a barrier that may actually prove more beneficial to parties on both sides, not to mention readers of print and online media everywhere. As reported by Michel Sebastian in Advertising Age,...
There can be little doubt that mobile is where the money is. The mobile advertising market is expected to hit a staggering $38.1 billion by the year 2018, according to CMO. At the same time, the ASME’s more relaxed viewpoint on the relationship between editorial and marketing content makes native...
It is said that those who can adapt to technology the fastest are the ones who will generate the most profit. In some cases, adapting to technology does not necessarily make everything better. For example, Apple is preparing to launch the first in a line of products it calls ‘smart...
There has been a rash of newspaper buying lately and we do not mean the papers being purchased at the newsstand. Recently, billionaire Warren Buffett shocked the world when he purchased 63 newspapers from a failing newspaper conglomerate that had seen its stock price drop by around 90 percent in...
If you care about keeping your trade publication’s online presence “above the fold” on Google search result pages, then you’d better watch out — because your website might become yesterday’s news when Google’s newest algorithm change takes effect. As of April 21, 2015, the search superpower will attach labels to...
Facebook has announced that it will open up a platform that will allow publisher websites to host their content on Facebook and the social media giant will pay the publishers a portion of the profits. It sounds great, but it is a deal that should be scrutinized closely before a...
Online publishers have increasingly recognized that traditional advertising – especially in the form of ads and banners – doesn’t translate well to the new media environment. As a result, branded advertising in the form of native advertising has become much more popular. Branded advertising includes product-focused pieces that blend naturally...
Podcasting is a fantastic way to increase audience and customer engagement, and your company can produce a podcast for little-to-no cost. What’s important to remember, however, is that creating a podcast isn’t necessarily as simple as sitting down in front of a microphone and talking. There are a variety of...
Traffic is important, and not just to local cops who are checking for speeders. Specifically, Internet traffic is important, and many online business owners have taken hold of this fact in order to become successful. Since the very start of e-commerce, company owners, site administrators, IT specialists, SEO professionals, and...
Information is always in demand and more publishers are starting to realize that all they need to do to maintain a profit is shift the way they deliver that information. There was a bit of apprehension among the newspaper publishing community when the Internet started to become popular, but numbers...
Do you follow an editorial calendar to drive your content strategy? If not, it’s possible that the addition of a calendar that’s mindful of bigger dates could help dramatically improve both your readers’ experience and the revenue that you capture from advertisers. Editorial calendars can help tie the flow of...
As Internet marketing gets more advanced, each process used to gather an audience gets its own terminology. For the longest time, offering content to an audience on a website was just referred to as offering content, regardless as to whether that content was sponsored or created specifically for a website....

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