Audience Monetization

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Improved reader loyalty and engagement should stand near the top of any trade publisher’s wish list, as they do for some 88 percent of content marketers polled. If you’re catering to a B2B audience, how do you grab their attention and keep it? Here are four tips for boosting your...
If there’s one thing Warren Buffett knows, it’s how to earn the most money in the smartest way. Buffett, the “Oracle of Omaha,” understands that the newspaper industry isn’t dead. It would be wise for publishers to listen to what he’s got to say. Inland Press reports that in Buffett’s...
The Pew Research Center released its report for the state of the newspaper industry in 2015 using 2014 numbers and the results are a jumbled mix. According to the report published on Journalism.org, the overall circulation for newspapers dropped from 2013 to 2014. But there are some interesting facts that...
If you’re convinced that digital publishing is the future of trade publications, then you might be surprised at how many publishers seem to be looking to the past. An increasing number of online publications have made a point of either maintaining their print editions or have changed their focus to...
Traffic is important, and not just to local cops who are checking for speeders. Specifically, Internet traffic is important, and many online business owners have taken hold of this fact in order to become successful. Since the very start of e-commerce, company owners, site administrators, IT specialists, SEO professionals, and...
As Internet marketing gets more advanced, each process used to gather an audience gets its own terminology. For the longest time, offering content to an audience on a website was just referred to as offering content, regardless as to whether that content was sponsored or created specifically for a website....
The proactive online publisher is always looking for new advertisers and new forms of revenue that can help to grow their website. In order to find new advertisers, you need to be persistent and creative. It is not enough to simply identify a potential advertiser and then court them for...
Content is the key to success in 2015, but why? What can content do for you and your publication? The real issue at play is the monetization of content, not just the content itself. Now, this isn’t to say that your content can be any old drivel, as all of...
The start of a new year is the perfect time to begin looking for innovative ways to draw in new advertisers, and 2015 is shaping up to be no different. Even though the economy remains sluggish, it has shown slight signs of improvement, and as a result, advertisers are beginning...
The primary task of any website owner is to find ways to drive more traffic to their site and generate more revenue. The tricky part is making sure that your content is relevant to your website’s theme or else Google may disregard your content and your website. But if you...
For newspaper publishers, USA Today is a recognized brand that reached national prominence and connected with a wide variety of audience archetypes, from business readers looking for a quick summary of the top headlines to average readers that loved lifestyle pieces. USA Today is leading the way again as their...
Could bundling products or services be another big trend to impact the publishing world this year? Bundling is a relatively simple tactic that you’ve likely seen at work in the world of infomercials: “buy the fitness package today, and you’ll not only get the DVDs but you’ll also get the...
2014 was an exciting year in the newspaper and publishing sector, and a quick glance ahead suggests that 2015 holds the promise of more change, innovation, and profits. For businesses that can keep up with the changing needs of everything from content production to advertising relationships to cross-platform development, the...
If you’ve just launched a website for your trade association, it’s a great time to be excited. It can mean new avenues for engagement and income streams for your trade organization. But monetizing your website isn’t always the easiest or most organic thing that you’ve tried to do. Instead, it...
Your website is supposed to be designed to generate revenue, but it cannot maximize its revenue potential if you are not keeping up with the latest trends. Multimedia presentations have always been popular on the Internet, but there is more to multimedia than just putting up a picture or a...
RTB and programmatic are taking over the digital ad industry. It is estimated that 90% of U.S advertising will be bought programmatically by 2017. Programmatic advertising allows publishers to unlock the value of underutilized inventory by optimizing CPMs and targeting. It may be a few years before real-time, cross-channel targeting...
If you’ve paid any bit of attention to marketing trends recently, it seems that everyone is hyped up about mobile devices. As such, many marketers are moving toward targeting the mobile platform, and some have even done away with desktop campaigns altogether. Unfortunately for these marketers, the desktop is still...
In 2015, the American public will have its second go-around with Obamacare and the opportunities to make money with your healthcare-related website are growing. The Healthcare.gov website, unlike most other government run facilities, has been evolving and changing quickly. If you want to boost the revenue generated by your healthcare-related...
Does your professional association offer a membership benefits program? As organizations look for new ways to offer more value to attract members, prospective members are also being more frugal and demanding increasing value from their memberships. A membership benefits program, which partners with a wide range of service providers and...
There are plenty of tools available to business owners these days to generate more traffic to their company websites and monetize that traffic, but perhaps one of the most often overlooked online tools is the humble email. What’s important to remember and recognize about emails is that they serve as...
Sometimes the biggest digital publishing lessons come from trial and error as Joey Trebif, creative director for CareerAlley, knows all too well. While trying to land on the right formula for his site’s online content, Joey says they tried accepting guest posts for a few years, but learned they caused...
For professional associations, member acquisitions and the resulting dues are a major source of sustainable income. But executive directors are quickly realizing that they’re not enough. Instead, it’s critical to develop new sources of income. While continuing to grow your membership base is a good strategy, it’s also important to...
Every business owner wants to generate more revenue; after all, that’s more or less the point of going into business in the first place. However, in the ever-competitive world of trade publishing, many companies are fighting over a limited supply of new customers, all while ignoring their current customers. This...
Operating a niche job board in today’s market is demanding – both in terms of time and resources. From overseeing the technical aspects of hosting and managing your site to interfacing with companies posting jobs and candidates seeking work, there are multiple elements that go into the process. As a...
Operating a niche job board, even in a field such as healthcare that’s growing exponentially, requires great relationships and marketing in order to thrive. How can you attract the attention of the right companies so that you’re known as the go-to spot for doctors, nurses, techs, and administrators looking for...
These days, it seems like newspaper and broadcast media outlets are seeing a significant decrease in their recruitment advertising revenue because of recruiting sites and online job boards. But when you utilize innovative ways to help people find the jobs they are looking for, then your offering goes well beyond...
When you run a membership-based trade association or other type of membership website, you are always interested in retaining members and growing membership numbers. That is when you are introduced to what appears to be the ultimate buzz term – membership engagement. However, this is much more than a bit...
Attracting new advertisers is one of the most critical components in running a successful trade publication as advertisers are often one of the most, if not the only, source of revenue such publications bring in. What’s important to point out, however, is that, with the changing digital landscape, attracting new...
Although Black Friday started off as an informal day for retailers to boost sales for the year, it has morphed into a full-fledged yearly tradition. In fact, some people get so excited for Black Friday that they camp out in front of retailers in the hopes of being among the...
When it comes to fundraising in today’s busy world, technology, and more specifically the Internet, is where it’s at. Organizations are turning to online resources in droves to raise funds and connect with members and consumers, and if your organization isn’t on the bandwagon, you might be missing out. Below...

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