How the Right Online Tools Jump Started One Company’s Local Advertising Revenue
In Lancaster, PR, the LNP Media Group, publishers of both an online news site and a local newspaper, maintained a regular recruitment ad section which they felt could use a boost in new client revenue. Classified Advertising Manager Chris Stahl turned to RealMatch for solutions, and account manager Rebecca Jones worked closely with her on […]
4 Revenue-Generating Tips for Niche Online Magazines
PR Newswire recently quoted the Association of Magazine Media’s 2015 Magazine Media Factbook’s statement that within the past three years, the adult U.S. Viewership of magazines’ digital editions has more than quadrupled. That’s an extraordinary gain in audience numbers — and it’s time you captured a piece of that pie for your own niche publication. […]
How to Use Revenue Per Visitor Metrics for Your Association
When calculating success for a website, there are many metrics that can be analyzed, including bounce rate, conversion rate, and referrals. These metrics tell you what’s working, where it’s working, and how it’s working. Along with that, key metrics can determine where something is not working, allowing you to easily spot a fix. For trade […]
Odds are You Haven’t Exhausted Your Options for Member Engagement
When you run a membership-based trade association or other type of membership website, you are always interested in retaining members and growing membership numbers. That is when you are introduced to what appears to be the ultimate buzz term – membership engagement. However, this is much more than a bit of trendy lingo. Your focus […]
Webinar Review: Crowdfunding and Micropayment Revenue Streams
Making more money is at the core of every business. Sometimes you need to look outside of the box to find new streams of revenue. By taking a look at what other businesses have done successfully to raise funds, you can create a new marketing plan with these ideas at the forefront. The LocalMedia Association […]
Richard Clark Reveals Recruitment Advertising Best Practices
Revenue development is an ongoing concern for any online newspaper or digital media company. With the digital shift, the entire business model for publishing is changing, and success requires alacrity and flexibility. Many publishers choose to add a custom job board to their local newspaper site or trade publication site as a promising revenue stream, […]