Do You Know Who You’re Targeting for Membership Acquisition?


Do you know exactly who is in the ideal target audience for your membership acquisition plan? More importantly, does it matter whether or not you know your audience? Sometimes it can be easy to fall into the pit of believing that creating a great product is all you need to do to attract customers. But […]

Expert Interview with Patrick Zeng on Targeted Marketing

targeted marketing

As an advertiser, it can be tempting to follow the logic that the bigger your audience is, the better chance you’ll have of selling your product. But, cautions Patrick Zeng, CEO of YesUp Ecommerce Solutions Inc., parent company of, when advertisers try to capture a wide range of audiences across different channels, verticals and […]