2015 has arrived, and with it comes new opportunities to grow your job board site, its user base, and its revenue. In fact, the start of a new year is the perfect time to get a strategy in place to further your success over the next 12 months. Whether you plan to add onto your existing job board or you plan to branch out and add companion job boards, here are three tips to help you make the most of your efforts in the coming year:

SEE ALSO: 3 Lessons Job Boards Can Learn from Social Media Sites

Incorporate Social Media

If you haven’t been using social media to market your job board, now is the time to start. Whether you include a link to your job board’s Facebook profile on your site or you tweet out highlighted job postings on Twitter, using social media can go a long way in attracting job seekers, employers, and recruiters. Keep in mind, however, that you will need to update your job board’s social media properties often. Failing to update may give people the idea that you either aren’t serious about your business or that you aren’t in business any longer. Additionally, make sure you respond to comments and messages in a timely manner in order to keep users happy.

Create Valuable Content

One trend that has been growing over the past few years is the addition of valuable content to job board sites, and it seems that 2015 promises to keep this trend moving forward. The thinking behind providing content to your site’s visitors is that it will give them a reason to keep coming back. In order to implement this strategy effectively, you’ll need to not just generate any old content; instead, you’ll need to create premium content that truly provides value. For example, you could create a list of tips for job seekers, and this would be fine, but an even better idea would be to conduct an interview with the CEO of a large company to discuss how he or she got to the position. People can find tips for job hunting all over the Internet, so your interview would be a differentiator.

The video is a Hit

Speaking of content, you don’t have to limit yourself to just text. In fact, video content has become a major draw for job board sites, and you can use it to entice visitors and viral sharing. When you create video content, try to host it on a service like YouTube so that all of your videos will be in one place. In addition, YouTube offers viewers the ability to comment on videos and share them with friends and family, right from the site. You can also embed YouTube videos in your social media posts, making them even easier to share, and sharing needs to be a big priority. The more people your video content reaches, the more likely you are to attract new business, grow revenues, and have a successful 2015.