Job Board Success

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In November 2015, RealMatch hosted a webinar with The Job Board Doctor called ‘Use Brand to Generate Job Board Revenue‘. Throughout the webinar, attendees asked numerous questions about how to best drive revenue by building or developing their job board brand. I chatted with RealMatch Product Marketing Director Bart Bartolozzi...
In Lancaster, PA, LNP Media Group recently increased its monthly recruitment ad sales by 400 additional new ads per month. This resulted in increased ad placement revenue of an additional $22,000 a month. Furthermore, revenue associated with self-service ads, supported by the introduction of an automated ecommerce solution, increased to...
Your employers are investing a lot of money to find the right candidates and your job board does its part by offering the right features and tools to help in the hunt. But if you really want to help your employers to find success, then you need to give them...
The healthcare job market is exploding, so now is the time to focus your job board site on this burgeoning industry. Whether you choose to highlight healthcare jobs on your existing site or you choose to create a new site dedicated solely to healthcare jobs, you now have a large...
Don’t misread the title of this article; we’re not talking about whether you get so entranced by your trade publications’ online analytics that you forget to catch a rerun of your favorite show. As noted by Matt Boggie, writing for World News Publishing Focus, metrics can work against you —...
Part-time work, or hourly work, has often been considered to be within the realm of younger workers who are just starting out. As the past six years have proven, however, part-time work is no longer considered to be just for newcomers to the job market. The fact is, many companies...
The Internet is causing a lot of job hunters to look for options in filling their career needs. Since the recruiters go where the job hunters are, it is always in the best interest of your job board to determine exactly what services will attract job hunters. Up until recently,...
According to U.S. News and World Report, the percentage of women in the workplace has gone from 27 percent in 1979, up to 41 percent in 2014. A jump of 14 percent in less than 40 years means that employers can expect more women to be looking for jobs in...
As the online job board industry gets more competitive, job board owners are constantly looking for new ways to generate revenue. One of the ways that many board owners have been able to generate more income is by focusing on a niche industry that does not get a lot of...
There are many reasons people seek work, but the common denominator is the need to earn money. Making the problem even worse is that job seekers need to carefully spend money in order to maintain their competitive edge and land the job they’re after. By understanding the hard decisions job...
When the Great Recession hit in 2007, people started losing their jobs all over the country and panic was starting to set in. The unemployment rate spiked to over 10 percent and people who had been living in nice homes were suddenly forced to live in their cars. When an...
To attract the maximum audience for your job board, it’s important to keep the very basics of website attraction in mind. For example, many job board owners do not realize that their websites are expected to be sources of news as well as job listings. When you offer the complete...
First, recruitment advertising evaporated from newspapers. Now, it seems, they’re evaporating from online, at least for those who chased the advertising business model to the digital world. But recruiters are actually spending more online than ever. This year, for the first time, more than half of their money will go...
Job boards. People either hate them or love them. But there is one thing we can all agree on – you can’t ignore them. Why Job Boards? Job boards serve two important purposes. 1. They get job seekers in front of the right recruiters and hiring managers, helping job hunters...
If you own an Internet job board, then your business’ survival depends on your ability to stay up with the most important trends and industry changes. With the release of the 2015 Job Board Survey done by IAEWS and JobBoardDoctor.com, there is plenty of information to indicate where the job...
For a long time now, employers have been under the false impression that their job descriptions should be worded to prevent unqualified people from applying for the position. But according to Business News Daily, a good job ad should be written to attract the perfect candidates. All you are doing...
Although job board sites have been around for over a decade now, too few of them are taking advantage of the mobile revolution. This is to say that many job board sites look great and function perfectly on desktop and laptop computers, but they don’t fare as well when it...
Business professionals are busy people, but they all have to take the time out of their busy days to write job ads to bring in more help. The problem is that busy people do not have the time to craft the perfect ad that will bring in hundreds of qualified...
When a topic of interest gathers a lot of attention, it tends to be extremely dynamic. People need to work and that makes job boards and job hunting two very dynamic topics. If there is a way to innovate job hunting, then job board owners will find it and job...
Traffic is important, and not just to local cops who are checking for speeders. Specifically, Internet traffic is important, and many online business owners have taken hold of this fact in order to become successful. Since the very start of e-commerce, company owners, site administrators, IT specialists, SEO professionals, and...
When you run a job board, you want to be sure that all of your postings have value for the job hunters who utilize your website. But it may shock you to realize that your job board has fake job ads and that is hurting your website’s reputation. The problem...
There’s no question that differences in generations exist, especially when it comes to finding jobs. The “Baby Boomer” generation, a stratum of professionals who resulted from the end of World War II, typically found careers based on networking, friend and family connections, newspaper ads, and handshake deals. Generation X, described...
Running a job board site means keeping up with the competition, but these days, it’s not just other job board sites that you have to contend with. As the Internet has continued to evolve and expand, a variety of threats have sprouted up for job board site operators, including data...
LinkedIn is undoubtedly one of the most popular professional social networking sites on the web, and many people use it daily to promote their skills and seek out career advancement possibilities. In some cases, individuals who run job site boards have found LinkedIn to be a threat, but it doesn’t...
Job hunters and potential employers are utilizing the Internet to a greater degree than ever before and that creates opportunities for your job board. If more job hunters are using the Internet to find work, then it would stand to reason that your job board should be extremely busy. But...
Now that the recession of 2008 is in our rearview mirrors and fading into the distance, it is time to re-evaluate the recruiting trends going forward. Job boards that understand how to evolve and change will be the ones that capitalize on the new trends, while job boards that stick...
The primary task of any website owner is to find ways to drive more traffic to their site and generate more revenue. The tricky part is making sure that your content is relevant to your website’s theme or else Google may disregard your content and your website. But if you...
As the economy continues to slowly improve, there’s no doubt that both employers and job seekers are going to be increasing their activity online, and now is a great time to start getting your job board optimized for people in both of these categories. In order to do this effectively,...
Your healthcare website offers valuable information that could help patients and medical professionals alike. The problem is that you cannot seem to bring in the kind of audience you need to generate revenue and expand your site services. Audience development for a healthcare website is not as difficult as it...
Operating a healthcare job board requires finding effective ways to market yourself, both to healthcare companies that are recruiting and top candidates seeking jobs. Engagement marketing is an increasingly popular technique in today’s marketing landscape, as companies seek to find creative ways to meet consumers on their own terms. By...

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