What to Do when Email Fatigue Sets In

Email has become one of the most valuable tools for both individuals and business owners, and when the two mix, consumers become a major part of what email has to offer. Unfortunately, because email has become such a huge part of many people’s daily lives, it can tend to become taken for granted, and in the business world, too many emails can be a serious problem.

Email fatigue is a condition or situation in which and through which consumers either tune out, delete, or mark-as-spam emails from companies that are simply received too often. In fact, if you log into your own email account right now, it’s likely that you will have a buildup of emails in your spam inbox or your “other” folder that you’ve been avoiding for days, weeks, months … or even years.

Why Email Fatigue Occurs

In the beginning, email was a novelty, only used by computer geeks who were busy typing away in programming languages that the vast majority of the world’s population still doesn’t understand. Over time, however, email became known as a valuable resource that could transfer text messages instantly, and today, emails can contain a variety of content, including text, links to videos, embedded videos, and more, and all of this content can be sent with the single click of a mouse.

Due to this ease, companies, marketers, advertisers, and so on have become notorious for inundating consumers with emails and newsletters containing content day and night, many of which end up deleted without even being read, or worse, they find themselves relegated to the spam folder.

How to Fight Email Fatigue

One of the most effective ways to fight email fatigue is to stop directly marketing. In today’s world, consumers are simply inundated, if not completely fed up, with advertising. It seems that everywhere you go on the web,, on television, and even driving down the road, you’re met with a pop-up ad, a pop-under ad, a misdirect that leads to an ad, a spam email, a billboard, a marketing message through apps on your phone or tablet … the list goes on and on.

Instead, give your email subscribers access to real, valuable content, and market it correctly as well. If you have an e-book that offers real information on writing and publishing, don’t use headlines on social media like, “10 Tips to a Better Novel … #3 Will Blow You Away!” That’s called “click bait,” and not only are Internet users becoming wise to it, but they are growing immune to such techniques.

The bottom line? If you aren’t able to deliver on the headlines your organization provides, then you need to re-tool your branding and marketing messages. If your business is able to survive on its own, take a lot at the social media comments on your posts, videos, etc. Instead of fighting users who may post press that is unfavorable, take the concern and grab it by the horns.

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