Job Boards

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Job candidates can sometimes feel inconsequential to the sourcing and hiring process. They’re frustrated by the veil of mystery that surrounds employers. They’re over the inequity that stems from subjecting themselves to intense scrutiny by companies that may not even disclose their name, much less communicate with candidates after they...
Everything was going along swimmingly and then the job board market started to surge. New sites enter the pond now with increasing frequency. Competition for candidate and employer business is ramping up. Time was, a good job board that served the needs of both candidate and employer had its reputation...
The job hunt is in a near-continual state of flux. Old jobs become obsolete, new employers arrive to shake up the market and emerging technology flips the job search process on its ear. Candidates hardly know what to expect, but job boards can offer them an anchor in uncertain times...
You probably know all about posting on social media. But using social and capitalizing on all of its opportunities for job board branding are very different things. Social media offers a depth and breadth of audience reach that’s not possible with any other marketing strategy, at least not without a...
Job boards have been transitioning into something a bit different in recent years. Huge job aggregators are losing ground, but local job boards appear to only be getting started. Hyper-relevance is the driving force behind up-and-coming job boards in the post-behemoth era. You might not have had the budget or...
“Facebook is a massive threat, as they can offer segmentation by job title. It’s only a matter of time.” That’s how one responder replied to a recent Job Board Doctor Recruiting Trends survey. But social doesn’t have to play Lex Luthor to your job board Superman. Social media keeps growing...
Maybe your job board software is chugging along perfectly fine, thank you. Perhaps you’re confident that you can handle it on your own. That may be true. But can your current setup deliver consistently better results? And do you have access to the largest recruitment ad network in North America?...
Where can your job board go? Anyplace you like! How do you know? The good doctor already told you so. Even serious businesses can learn a lot from the silliness of Dr. Seuss. Lessons such as courage, determination and taking a leap of faith don’t fade after primary school. If...
What good is a job board if you can’t drive in the right traffic? You don’t want a ghost town, you need a thriving hub where employers and job seekers meet. And that takes strategy on all fronts. Marketing strategy components should be designed to bring the right people to...
Nail your marketing package, and you’ll crack the toughest nut: advertising revenue. It’s what makes the best job boards go ’round. It doesn’t matter if you’re a hands-on person who builds and markets the job board every step of the way or if you work with a partner who lightens...
You can manage reputation and brand awareness for job sites, or passively let it sort itself out. Most businesses have an online reputation, whether they have a say in the process or not. But management is active. It lets you help shape the way advertisers and job candidates view your...
Without advertisers, job boards would be a lonely planet. So naturally, one of the first and top priorities for any job board owner is bringing in ad dollars. Even better, you want advertisers who come back for more and more business. But attracting the best advertisers takes more than one...
As a job board, the best way to understand job seekers is to put yourself in their shoes. Think about this: in this age of big data and website analytical information, there has been a serious amount of science injected into the process of finding a job. If you are...
According to the Economic Policy Institute, most industries in the U.S. still have substantially more job seekers than job openings. On the surface, that should be good news for employers, since they can pick and choose from the best candidates. But the teeming mass of choices out there makes it...
You’ve got the job board, and the advertisers are there or potentially so. But without the talent connection, no job board can function. So where is this mysterious group of people who want a new job, even if they don’t realize it just yet? To a large degree, they’re running...
Plans for the best job boards are rather hollow if the candidates aren’t there. It’s a catch-22. Candidates won’t have a reason to come if there aren’t any job ads. And advertisers might not have an interest in a job board without any traffic. So how do you leap over...
It’s hard to envision the growth and success of job boards without the third jewel in the crown: evolution. Resistance is a bit futile, as some of the longstanding industry giants have recently learned. Today, relevance depends on a keen sense of what advertisers and jobs seekers expect from a...
Running a job board these days isn’t as simple as soliciting listings from employers and resumes from job seekers. While such simplistic tactics may have worked in the past, Internet technology has dictated that more advanced features be offered in order to succeed, both in receiving advertising revenue and securing...
Job posting is big business. And so were wagon wheels to your ancestors. But everyone needs a job, right? Revenue that’s based on finding those jobs has to be profitable in the long term. Unfortunately, that might not be true after all. Look at what’s happening with Monster. It was...
Just when you thought that your forward-thinking, digital-age application processes were top-notch, along comes the criminal element to shake things up. There’s at least one in every crowd, and in Australia, it’s becoming a serious issue. Identity theft can happen anywhere in the digital realm. But perhaps what makes digital...
True technological revolutions only happen occasionally, and the talent acquisition industry is in the midst of a vibrant and far-reaching one right now. For years, talent specialists have focused on writing a better job ad and working hard to place it in a better location for optimum results. After those...
Can you feel it in the air? Like the shift from summer to autumn, things in the talent acquisition industry are growing a bit crisper and more sharply focused. There’s a job posting revolution that’s gaining momentum. It started subtle, but more and more recruiters and HR professionals are jumping...
Automated job board postings, sophisticated algorithms and a “right place / right time” reach mean your ad placement is always optimized. It’s right for the job, candidates, and even the device that candidates might use to search for work. That’s the promise of programmatic advertising: it lightens the load and...
The talent industry is abuzz about Randstad’s recent $429 million acquisition of the job board purple behemoth, Monster. But the talk has less to do with the purchase and more to do with what it might indicate about the talent industry’s future. Monster’s fade from the spotlight was, at least...
With the major announcement over the Memorial Day Weekend that Simply Hired will be shuttering as soon as June 26th, the job board industry is shaken up. Although it remains unclear if an acquisition play may emerge between now and the company’s shuttering date, it is rumored that employees of...
Are there 600,000 openings in California available on any given day? You couldn’t answer that by the volume of people who are looking for work, but the U.S. Bureau of Labor Statistics says that it’s true. If so many jobs are out there, and so many people are actively seeking...
If you are in the process of deciding what career to pursue or you are considering a change of careers, then take a long look at a job in a healthcare field. According to TheJobNetwork.com, there will be an average job growth rate of 19 percent for almost all healthcare...
According to the Bureau of Labor Statistics, there were 292,000 new jobs created in December 2015. This is a healthy number, but it is made up in large part by part-time jobs. Is that a bad thing? For some people, the availability of part-time instead of full-time jobs can be...
All job or employee candidate searches involve at least some matching. But real-time job matching involves so much more than drilling down through keywords. You can add all the right information and sort through resumes all day. But you’ll still get the same results unless you use better technology that’s...
As part of Recruitment ADvisor’s ongoing series to help job boards improve their brand to generate more revenue, I sat down with RealMatch Product Marketing Director Bart Bartolozzi to tackle some of the difficult questions from the RealMatch webinar ‘Use Brand to Generate Job Board Revenue.’ This article explores how...

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