One of the most important elements of any business is to have an intimate understanding of the business model. If a business does not understand where its revenue is really coming from, then it is going to make bad decisions. On a healthcare job board, the revenue is generated by employers who pay for the board’s services. But the real money comes from the candidates that use the board and attract those high-paying employers.
Healthcare job board owners spend a lot of time developing marketing programs to attract employers, but those plans will fall flat if there are no candidates for employers to consider. That is why it is important for healthcare job board owners to focus on getting medical professionals and other healthcare industry workers to post on their boards. Once the candidates start showing up, then the employers are not far behind. But there are many board owners who simply do not see this dynamic for what it is and they are doing everything possible to scare job hunters away.
SEE ALSO: 5 Things Doctors Look for in a Job Board
Fake Jobs Lead To No Job Hunters
When you launch a healthcare job board, or any job board for any industry, you will attract fake job postings. With a general job hunting board, it can be extremely difficult to weed out all of the fake listings. But with a niche board like a healthcare job board, it should be a priority to keep fake listings off of the website.
A fake job listing is posted by a head hunter looking to add to their database, a disreputable marketing company that is simply trying to build on the contact databases that they sell to customers or a person who is collecting data for identity theft purposes.
Sometimes, healthcare job board owners can get so wrapped up in collecting revenue from employers that they will look the other way when fake ads are placed. But fake job leads act like a virus that will destroy your job board’s reputation and keep away the precious flow of job seekers that your site relies on for its existence.
Ignoring Job Seekers Is A Big Mistake
Healthcare job board owners have elaborate customer service features for employers, but they often lack quality services for job hunters. If you want to bring in the kind of candidates that will attract employers, then you need to pay attention to the questions and suggestions offered by your job hunting traffic.
Your healthcare job board is part of a service industry where customer service is a huge component. If you ignore that customer service, especially for the job seekers that attract employers, then your board will not be able to survive.
Stay Up With Technology For Job Seekers
Innovation is critical for any website and that is especially true for a healthcare job board. One of the errors that job board owners make is offering mobile apps, podcasts and other technology features only to employers and not to job hunters. If you want to grab the attention of job hunters and put your healthcare job board at the top of search engine results, then you need to offer innovative features for your job seekers and continue to innovate new solutions.
Healthcare job board owners should never lose sight of where their revenue really comes from. Yes, the employers are the ones paying for all of your services. But if you don’t have a healthy database of qualified employment candidates to choose from, then your job board is not going to be around for very long.