3 Things Big Media Outlets are Learning from Digital Startups
Established names in television, including MSNBC, NBC Universal, and CBS are entering into partnerships with promising internet startups. Is this merely a case of media company midlife crises causing these old-guard companies to buy the equivalent of a hot new sports car, or do these partnerships represent a smart new strategy to bring digital promise […]
User-Targeted Ads for Broadcast Television? They’re Here!
User-targeted ads on digital platforms are now the norm, but what about for the television? It seems like a futuristic idea that could help audience engagement in some distant time. However, it is already here. There are now a number of companies using the idea of user-targets ads for broadcast television, and so can you! […]