5 International Content Creation Resources
Content creation is the most important factor for how online businesses and brands attract people to their sites, improve rankings in search engine results and, most importantly, portray their messages and convince site visitors to take action. In short, content is king! SEE MORE: Mobile Usage Now Larger Than Desktop: What Does This Mean For […]
Can Native Ads Boost Your Audience Engagement?
When it comes to advertising, content marketing is where the real value currently resides. It’s central in cultivating audience engagement. In particular, native advertising, or advertising that blends in with typical content, has proven itself to be a true advantage for businesses and associations across the world. To prove this, one only needs to look […]
4 Tips for Making Your B2B Content Engaging
Improved reader loyalty and engagement should stand near the top of any trade publisher’s wish list, as they do for some 88 percent of content marketers polled. If you’re catering to a B2B audience, how do you grab their attention and keep it? Here are four tips for boosting your engagement factor. SEE ALSO: Audience […]
Member Engagement: Why a Big Budget isn’t Everything
In the world of business, including trade associations and professional associations, it may seem as though a large budget is the key to success. In fact, it makes sense, right? The more money your association has, the more marketing, advertising, outreach, and research it can do. While it’s certainly true that more money can mean […]
More Proof Webinars Drive Audience Participation
Webinars, an increasingly popular format that associations are using to disperse information and knowledge, are more easily distributed than ever. A portmanteau of “web” and “seminar”, a webinar is an important tool when trying to attract and retain association members, and with a little planning, your association can use these tools to recruit new members […]
Here’s A Secret: A Green Screen Can Transform Your Next Event
If you’re not technologically savvy, you may not know what a green screen is or how it works. Basically, a green screen is exactly what it sounds like: a green screen. The key to what a green screen does, however, is in the actual tone of the green used. When processed through a camera and […]
Use Social Media to Create a Community For Your Site
Not too long ago it was enough – and sometimes quite profitable – to build a job board and just let the user click away until they find a great match. In the Social Age, however, users expect more; clicking the “Apply Now” button is no longer good enough. They expect to learn, grow and […]
Magazine Publisher Rodale Partners With Chef’d.com
If there truly is strength in numbers, two online companies just got stronger. Rodale, the self-described “world’s leading healthy lifestyle media company” recently announced that it’s entered into a creative partnership with gourmet meal service Chef’d to feature the latter’s meal plans and a la carte gourmet meal kits in a variety of health-oriented trade […]
Circulation Revenue Surpasses Advertising for First Time
According to the World Association of Newspapers and News Publishers, the amount of revenue generated by circulation dollars was greater than the amount of revenue generated by advertising in 2014. This small piece of information holds some monumental implications for companies that engage in digital media and print media. What Does This Mean? The news […]
Connecting with Readers Via Content Creation
If you are a digital publisher, you probably know your brand identity very well – you are a communicator, after all! You know your niche vertical, what you represent (and what you don’t), and the value you bring to your audience. Still, sometimes it’s a struggle to establish a deep connection with readers. And you […]
How to Use the Calendar to Create Engaging Content
Do you follow an editorial calendar to drive your content strategy? If not, it’s possible that the addition of a calendar that’s mindful of bigger dates could help dramatically improve both your readers’ experience and the revenue that you capture from advertisers. Editorial calendars can help tie the flow of content and ads to bigger […]
4 Content Strategies to Explore in 2015 for Engagement & Member Communication
As 2014 is winding to a close, it’s time to reflect on the year’s accomplishments and challenges, but it’s also time to start planning ahead for 2015. By getting a jump start on your content strategies now for the year ahead, you’ll be more likely to have a solid plan in place to engage readers […]
Is Your Content Optimized for Aggregators?
Publishing content is a surefire way to attract and retain site visitors while building credibility and brand power, but only if your content is being posted where readers will see it. In the past, this simply meant posting content to your website or sending out a newsletter, but today, with advances in things like social […]
Content Creation Takes Over Where User Generated Content Leaves Off
Back in 2005, YouTube premiered online. It was the latest in a concept known as User-Generated Content (UGC). Of course, the content on YouTube was unique for the web at that time. It was all video.The rest is history. YouTube took off like a rocket. It was acquired by another Internet company that you might […]
Content is King, Even for Associations [SlideShare]
Online content plays just as significant of a role for associations as it does for any other organization or publication. The content on your website is a direct reflection of the value of your association. With relevant and useful resources available on your association’s website, members could be more engaged & compelled to participate, renewal […]