How to Use Mobile App Analytics


Mobile apps are a great way to draw your customers’ online attention into your company’s own dedicated space (and firmly away from that of your competition), while also building brand loyalty and collecting a wealth of data about their preferences, habits and locations. But to enjoy this potential to the fullest, you’ll need to make […]

4 Tips for Making the Most of Your Mobile App


By now, most publishers have an app they use to interact with their customer base and drive mobile advertising revenue. But are you getting the most interaction you can with your app? There are a few ways you can not only get your app loaded onto more smartphones and tablets, but also increase interaction with […]

Should You Build a Responsive Site or a Native Mobile App?


You have an awesome business model. Therefore, you need a mobile app, right? Not necessarily. In many cases, you’ll find that producing a mobile-friendly website is your ticket to success in the mobile market. In fact, it’s often the case that a website optimized for mobile traffic is superior to an app, because the user […]