Yes! Print Job Ads are Still Working for The New York Times
When it comes to understanding how to combine print and digital media effectively, a lot of people are looking towards the New York Times. In 2013, media mogul Michael Bloomberg made a public attempt to buy the New York Times because he could see that it had staying power in an industry filled with change. […]
The New York Times Launches New Recruitment Advertising Platform
The New York Times recently announced the launch of T Jobs, its new talent acquisition platform (aka job board) on NYTimes.com. ”We’re doubling down on our recruitment offerings by investing in this new white-label solution” said Andy Wright, Senior Vice President, Advertising, The New York Times referring to RealMatch’s technology platform. Job Matching Technology T […]
Are Micropayments the Future of the Newspaper Industry?
Imagine if you could pay around 20 cents to read an article from the New York Times that was normally reserved for subscription holders. Is that something that would interest you? There are several companies, including a Dutch start-up, who are betting that micropayments are the new wave of the future in online media. Blendle […]
How the New York Times is Using Reddit to Connect its Editors to Audiences
When it comes to numbers, most online media outlets are primarily concerned with subscriptions and web hits. When a story goes viral, it starts to send all kind of numbers back to the media outlet that shows just how far the story went. But the problem is that all of those numbers do not really […]