Why Your Business Should Consider Programmatic Advertising

Programmatic advertising is a form of digital advertising that uses software to automate the process of buying and selling advertising space. In recent years, programmatic advertising has become increasingly popular among businesses of all sizes, as it allows them to target their ads more effectively and efficiently than traditional methods. However, some businesses may still […]

What is Programmatic Advertising?

Programmatic advertising is a form of digital advertising that uses software to automate the buying, placement, and optimization of online advertising. It allows advertisers to target specific audiences, track the effectiveness of their campaigns, and make real-time adjustments to improve their return on investment. A Guide to Programmatic Advertising for Beginners Programmatic advertising can be […]

How programmatic recruitment advertising improves your KPIs

How programmatic recruitment advertising improves your KPIs

Imagine a supermarket where you had to pay each time you touched the packaging of a loaf of bread—even if you ultimately don’t leave the store with anything in hand. You probably would switch supermarkets. In the digital landscape, HR teams are facing a similar conundrum in the cost-per-click model of advertising—you can spend a […]

How Programmatic Can Accelerate Your Recruitment

Put Recruitment Processes in Overdrive with Programmatic Recruitment Advertising

The advent of ‘big data’ necessitated the use of automated tools that could handle massive amounts of data. Thus was born programmatic advertising, as part of the marketing function. Programmatic advertising has been around for several years now in traditional marketing. As recruitment becomes increasingly data-driven, programmatic advertising is gradually gaining ground in talent acquisition […]

How HR Tech Trends Will Affect the Industry in 2019

We know the HR landscape has undergone rapid changes in technology over the past decade, from manual processes to programmatic advertising featuring automation and built on AI. The goal? Get more applicants faster and at lower cost–i.e., improve the three main driving KPIs in recruitment marketing: Time-to-Hire, Cost-per-Hire, and Quality-of-Hire. Having more applicants should mean […]

Three Ways to Maximize Recruiter Effectiveness

Three Ways to Maximize Recruiter Effectiveness

Your organization has dedicated internal recruiters, and yet they seem to be finding it difficult to find the right talent. Your company has outsourced its recruitment efforts to an RPO, but somehow, the partnership does not seem to be yielding the expected results. Are you in either of these situations? Then read on. 1. Develop […]

Artificial Intelligence: A Game-Changer for the Recruitment Process

Artificial intelligence game changer for recruitment processes

As AI recruiting continues to establish itself as a trajectory-changing force in the world of HR, the time has come for us to empower ourselves with knowledge. Between thought leaders, business practitioners, HR and hiring decision-makers, there is much to learn from the experience and the results from others, as they embrace automation and align […]

Programmatic Recruitment Advertising: What It Can Do (And What It Can’t)

Programmatic recruitment advertising

Have you ever wondered, what can programmatic recruitment do for me? Can it help you decide where to post your job ads? Can it filter out relevant candidates effectively? But can it engage passive candidates and urge them to apply? Programmatic recruitment advertising is capable of streamlining so many internal processes, is there anything it […]

The Truth About Programmatic: Five Reasons You Need It

Woman looking at tablet managing her programmatic recruitment ads

Experts predict by 2020 over 80% of all recruitment advertising will be based on programmatic campaigns. Programmatic recruitment advertising is the process of automating the decision-making of where job ads are displayed as well as how much you need to bid to target specific audiences, demographics, and sites. It’s a recruiter’s best friend – saving […]

Challenges of Recruitment Process Outsourcing

discussing challenges of recruitment process outsourcing

Despite the availability of a huge pool of talent, why do so many companies still find it hard to find talent? A probable answer lies in the way companies manage their talent acquisition and recruiting activities. Back in the 80s and 90s, when companies began to see significant cost-savings by outsourcing their employee benefits and […]

Programmatic Automation and the Evolving Recruitment Market

Programmatic automation and the evolving recruitment market

Consider for a moment how many ads for various products and services you see on a daily basis. From billboards to TV commercials and even social media ads, it is easy to become overwhelmed by the messages you are exposed to until you are more likely to tune out than tune in. The same holds […]

How Local and Independent Publishers Can Stay Relevant and Generate Revenue


Instead of trying to reinvent the wheel, perhaps small local and independent publishers should be designing a brand new type of vehicle for a different kind of road. There’s a certain freedom in the startup mode and energy of a small paper. Just as a new college grad has the whole world ahead, indie and […]

How Programmatic Advertising Optimizes Your Job Postings


Automated job board postings, sophisticated algorithms and a “right place / right time” reach mean your ad placement is always optimized. It’s right for the job, candidates, and even the device that candidates might use to search for work. That’s the promise of programmatic advertising: it lightens the load and ramps up performance. Seasoned talent […]

Programmatic Will Change How You Recruit


If there is one takeaway from Simply Hired’s demise, it might be that the old ‘post-and-pray’ model is heading the way of the steam-engine railroad. While it makes sense that in the last two decades job postings have mimicked the legacy of print classifieds, now that more consumer and internet usage data is available to […]

Programmatic Advertising: The New Normal?


Programmatic advertising is more than just automated ad buying processes — it’s also one of the hottest trends going today. This more efficient, granular method for positioning ads in front of the most relevant target audience possible has already proven its value online, and it could revolutionize the way advertisers use TV as well. Let’s […]

Facts to Know About Programmatic Advertising


When it comes to recruitment for your professional association or organization, you already know that purchasing digital ads is a key part of success within the process. What you likely also know is that negotiating with advertisers, finding the right placement for your ads, and monitoring markets can be not only a pain, but also […]

The Publisher’s Guide to Programmatic Advertising [Infographic]

The publisher's guide to programmatic advertising

RTB and programmatic are taking over the digital ad industry. It is estimated that 90% of U.S advertising will be bought programmatically by 2017. Programmatic advertising allows publishers to unlock the value of underutilized inventory by optimizing CPMs and targeting. It may be a few years before real-time, cross-channel targeting and optimization become the norm, […]