A recruiter cannot solely be a recruiter anymore; they need to be marketers and psychologists with a deep understanding of their prospective industries and the state of the jobs market as a whole. That’s a lot of hats to wear for one person. What brought about this change? A lot of signs point to the emergence of recruitment marketing (RM).

Ninety percent of talent acquisition professionals believe that recruitment marketing will become more important in the future of their organization. But what is recruitment marketing and what is the current state of the industry? HR.com recently compiled a State of Recruitment Marketing report for 2018. The report defines RM as, “the various activities an organization uses to find, attract, engage, and nurture talented prospects before, during and after they apply for a job.”

With that in mind, HR.com set out to further define the reasons behind the emergence of RM, how RM is likely to evolve in the near future, which technological solutions appear most promising among others etc.