Are you a television broadcaster with an eye towards audience development? Are you looking for new ways to your grow your business? Then you should attend the NAB Small market Television Exchange (SMTE).
What Is The SMTE?
The SMTE is the only national meeting designed exclusively for small market group executives and station television broadcasters in DMAs 75+. It will focus on creative ways to generate additional revenue, attract emerging advertisers, implement “out of the box” strategies to pick up non-traditional business, and offer suggestions to enhance your station’s position in the local marketplace.
The Exchange will also provide workable action plans. You’ll be able to transform your ideas into money-making business processes.
The mantra of the SMTE is a simple one: “win.” That narrative will be expressed throughout the entire length of the program featuring leadership and sales training strategies.
The Exchange will also place a particular emphasis on local growth. You’ll learn about opportunities in your own backyard.
A Great Track Record
Over 500 people attended last year’s annual gathering. They were asked to rate the Exchange as “very valuable,” “valuable,” or “not at all valuable.” All of the respondents (100%) rated the Exchange “very valuable” or “valuable.”
In other words, the event has a history of providing valuable, actionable information to people in broadcasting.
At the heart of the SMTE is the annual Money Makers Competition. This is when the Small Market Television Advisory Committee selects the Toppers, 25 finalists, who will have the opportunity to present their stations’ best sales promotions. As an attendee, you’ll have the opportunity to select the best-of-the-best from those finalists.
Last year’s grand prize winner was WRDW-TV in North Augusta, S.C., for the “Daily Pledge of Allegiance.”
Be sure to save the date for this year’s SMTE event. It’s going to be held in San Antonio from September 18-20.