These days, it seems like ads are everywhere, including on billboards, on television, on the radio, and, of course, on the Internet. In fact, it almost feels like you can’t visit a single website today without being hit by a banner ad, a pop-up ad, a pop-under ad, a video ad, or any number of the other types of online ads out there. The reason these ads exist is to make the site owner money, but unfortunately, they can have the opposite effect. Because Internet users are inundated with ads, they tend to either ignore them, or worse, stop visiting an offending site altogether.
SEE ALSO: How Do You Monetize Your Website when Traditional Ads are Dying?
Thankfully, there are ways to make money from your site without ads. Here are a few examples of how to monetize your website without throwing ads in your visitors’ faces:
Newsletters can be an incredibly helpful asset if you want to make money from your site while avoiding ads. A newsletter, whether weekly, monthly, or somewhere in between, is a great tool that allows you to take advantage of content marketing. Essentially, what you want to do is create a regular newsletter that provides not only valuable content related to your industry, but also news and information about your products and services. For example, you could interview someone in your industry who uses your products or services, and the interview could include a short review of their experiences. This is a subtle approach to advertising, and when done correctly, doesn’t come across as an ad at all.
eBooks Can Monetize Your Brand
Another creative way to ensure that your site and brand succeed without ads is by using eBooks. An eBook is an essential content marketing tool that provides your visitors with valuable information while establishing your brand as an authority in your industry. eBooks can vary in length and can be made available for download directly from your site. One way to maximize your usage of eBooks is to offer them to site visitors who subscribe to your newsletter. This essentially doubles your ability to monetize your site without the use of ads.
You might also consider creating a subscription-based pricing system for your site that removes ads for paying customers. Using this method, you can receive income from subscribers and non-subscribers alike. You could also consider offering additional incentives to a paid subscription, such as early access to certain information or services. For example, a paying subscriber might be given early access to information about an upcoming event, and he or she could also have the ability to purchase tickets to the event ahead of the non-subscribers.
Always Provide Value
Finally, it’s important to emphasize that, when looking at how to monetize your website without ads, you must provide value in all that you do. The value of your content is ultimately what translates into dollar signs, so make sure you’re offering something that a site visitor and potential customer can use. Your content should be well thought out and delivered in a way that isn’t salesy, as this defeats the purpose of removing your ads in the first place. With a little hard work, you’ll be driving new business, ad-free, in no time.