Gordon Borrell: Recruitment Spending, Online Services, & Niche


As we related in a previous article, Gordon Borrell of Borrell Associates recently presented a revealing webinar entitled “Where the Recruitment Dollars Went (and how to get them back).” This webinar focused on the increasing shift toward digital media as the central player in the recruitment advertising arena, complete with some telling numbers on how […]

Why you should attend Borrell’s Advantage:GeoMarketing Conference

Borrell Conference

It’s the fall and so begins the conference season. One conference not to miss is Gordon Borrell’s Advantage:GeoMarketing. Here is why: Borrell’s Expertise Borrell’s insights into the multi-million dollar recruitment services market suggest that companies spent more on recruiting in 2014 than they did in 2013. Two-thirds of those companies plan to increase spending by […]

Where the Recruitment Dollars Went: Webinar Recap

Nearly 40percent

  The day before the Borrell Associates released its revealing report on local advertising revenue entitled “Local Advertising Hits A Tipping Point,” Gordon Borrell held a webinar. SEE ALSO: The New York Times Launches New Recruitment Advertising Platform The primary drive of the presentation was the notion that digital advertising buying is starting to push […]

Upcoming Webinar: Where the Recruitment Dollars Went with Gordon Borrell

Where the Recruitment Dollars Went on Tuesday June 9, 2015 @ 2PM EST

First, recruitment advertising evaporated from newspapers. Now, it seems, they’re evaporating from online, at least for those who chased the advertising business model to the digital world. But recruiters are actually spending more online than ever. This year, for the first time, more than half of their money will go to online ”services” than toward […]